Defuse the Discomfort Caused by Calculating Monetary Awards
When putting a price tag on something that’s priceless, such as a person’s health and wellbeing or the life of a loved one, start by acknowledging the impossibility of the task. Admit the inadequacy of monetary compensation to the bereaved parents. Acknowledge that the parents would give everything they have if their child could be returned to them.
Point out, however, that the justice system can’t perform miracles. It can’t undo the harm that’s been done. It can only try to deliver some form of justice, and the only remedy the law provides is the payment of money by the responsible party.
How to explain the monetary award
A monetary award has no objective equivalent in such situations, but you can make the award seem more acceptable to the recipient by explaining its value in terms of accountability and perhaps helping to prevent a similar loss to someone else in the future.
If a defendant is reluctant to pay damages because he sees it as an admission of guilt when he feels he has done no wrong, consider exploring with that party what it will mean to him if a jury finds him liable for wrongdoing. The jury verdict won’t change the facts as he knows them — that he’s innocent of wrongdoing.
The same is true with the settlement of the case. Settlement doesn’t mean he’s in the wrong; it simply means that a trial is not worth the time, stress, and expense to possibly suffer an unjust verdict.
How to price the priceless
Often, you may overcome a party’s reluctance to place a price on something that’s priceless by giving a reason, even if it’s not a very good reason, for your estimate. Lawyers who benchmark the value of a life have hundreds of thousands of metrics they use to support pretty much any number they choose. Here are just a few:
People suffering from impaired mental health such as mood and anxiety disorders earn at least 40 percent less every year than people in good mental health. Using that as an indicator and Mr. and Mrs. Toponah’s joint income of $100,000 per year before their son’s death, both stand to lose as much as $40,000 a year for the remainder of their working lives (35 years) for a total of $1.4 million.
Raising a child through college in the United States costs approximately $1.1 million for parents. This is the value Americans place on a single child and only for that child’s first 21 to 22 years. The Andersons have been deprived of their child for the remainder of their lives — the next 60 or 70 years. If you apply the $1.1 million value to the Anderson’s lifetime loss, the most minimal damage award a jury should bring back is at least $3.3 million.
Art appraisers would have no trouble telling you that had Mrs. Jones been carrying a Picasso instead of her priceless six-year old in her car, she would have been damaged in the sum of more than $100 million. Isn’t Jonah’s life worth as much as an old oil painting on cracked canvas?
The average American household has approximately $24,000 in discretionary income every year. The Andersons would gladly pay all of that income to have their child back for the remainder of their lives, which is approximately an additional 65 years or $1.65 million.
When one or both parties complain that the other is trying to monetize something that money can’t buy, help them move past impasse by talking about what money means and how it’s used. People save money for retirement, for instance, to live comfortably in old age. Children also help ensure comfort in old age.
The mother whose child has died because of someone else’s negligence will be more reliant in her old age on money than on family. The yearly cost of residing in an assisted living facility as opposed to living with family in one’s elderly years (which can be as many as 10 to 15 years) can run as high as $48,000 a year, or between $480,000 and $720,00 over the course of a person’s final years, and that’s just at life’s end.
Another way to assign a dollar value to the loss of something that’s priceless is to consider the payment by the negligent party as a way to establish a standard of care in the community. Rationales for this measure of damages include the following:
The sum the defendant would be required to spend to train its drivers better or make its cars safer or to test for contaminants in the food it packages.
The sum the defendant would have had to spend to put up railings on curves in mountain roads.

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accomplishment resume
A variation of the hybrid resume that includes qualifications and accomplishments.

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Americans with Disabilities Act; ADA
A document signed into law that makes it illegal for an employer to discriminate against (or refuse to hire) a person simply because that person has one or more disabilities.

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applicant tracking system
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behavior-based interview
A type of job interview in which candidates are asked what kinds of behaviors they have used in the past to handle certain situations and solve problems.

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blog
A Web-based journal that is written and updated by one or more blog writers, or bloggers. Today's more sophisticated versions read like media stories and columns.

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branding statement
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broadcast letters
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career management documents
A family of job letters that are self-marketing tools for people who want to be hired for the best jobs. Includes job ad reply letters, broadcast and prospecting letters, resume letters, follow-up letters, and e-mail cover notes.

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competency-based approach
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core resume
A starting resume that you use as a base or template to spin off targeted versions of your resume (for specific positions) when you must move quickly.

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cover letter
A self-marketing document designed to sell yourself and get an interview for a specific job; typically accompanies a resume.

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credit histories; consumer reports
Reports that contain your payment history to creditors. These reports may also include names of previous employers, residential stability data, divorce information, and estimated prior earnings.

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directive interview
A type of job interview in which the interviewer maintains complete control and walks you through the discussion to uncover what he or she wants to know.

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EEOC
Equal Employment Opportunity Commission. The EEOC is a U.S. federal agency that investigates discrimination complaints.

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e-mail cover note
An e-mail message that introduces a resume that you distribute online. Typically, a shortened and more informal version of a cover letter.

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e-resumes
Electronic resumes. Resumes that you distribute online.

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font
A complete character set comprised of a single size and typeface, such as 12-point Helvetica.

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font size
The height of the characters in a font set, measured in points, such as 10-point or 14-point. One point is equal to 1/72 of an inch.

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foundation skills
A skills language used in cover letters to communicate your expertise in fundamental job skills — includes basic skills, people skills, thinking skills, and personal qualities.

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functional resume
A resume format that focuses on portable skills or functional areas and ignores chronological order. This resume format works well for career changers, new graduates, ex-military personnel, work-history gaps, or special-issue problems.

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hybrid resume
A resume format that is a combination of the reverse chronological resume format and the functional resume format.

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instant messaging; IM
A real-time form of communication between two or more people online, who type messages back and forth in a window. Job seekers can attach resumes to messages.

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integrity test
A test administered by a potential employer during the interviewing process that rates honesty, responsibility, and reliability for the job.

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intellectual property
Work samples that you submit to a potential employer during the job interview process, such as portfolios, project materials, and proposals.

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international curriculum vitae resume
An excruciatingly detailed resume format used to apply for international jobs. This resume style is typically six to eight pages long and often uses the reverse chronological format.

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job ad reply letter
A letter that is written in reaction to a published job opening in print or online.

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job board
A Web site that posts general or specialized job listings, such as CareerBuilder.com and Monster.com.

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keyword resume
A resume format that places a profile of keywords at the top of a document. This resume format is not in common use today because current resume search databases can pick up keywords anywhere in a resume, not just at the beginning of a document.

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keywords
Internet search words (generally nouns and short phrases) that identify your qualifications. Employers use keywords to search and retrieve e-resumes in databases for available job positions.

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linear resume
A resume format that flows one line at a time and relates achievements, winning moves, and star points in short, quick spurts; designed to attract the eyes of busy readers.

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marketing pitch
A personal commercial that you create to sell yourself during a job search. A marketing pitch should be about one to two minutes long.

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nondirective interview
A type of job interview where the interviewer's questions tend to be broad and general so that you can elaborate and tell stories about yourself and your qualifications.

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OFCCP
Office of Federal Contract Compliance Programs. The OFCCP is an agency that tracks the diversity hiring record of those applying for positions with federal contractors.

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online executive bio
A short profile (about 200 words or less) that is placed on social networking sites and job boards to advance employment or business objectives. Includes keywords and a link to a full resume.

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online profile
A lengthy multi-link document that appears on Internet networking and career sites such as LinkedIn.com and VisualCV.com.

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online referral service
An e-mail job distribution method paid for by employers. This service helps you identify which of your contacts may know people at companies where you would like to work.

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online screening program
A form of pre-employment screening that verifies that you are a good fit for the position and that you haven’t lied about your background. May include online tests, assessment instruments, and questionnaires.

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patterned interview
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personality test
A test administered by a potential employer during the interviewing process that measures choice, preference, values, behavior, decisions, attitudes, and job-related interests.

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podcast
A digital audio or video file that is available for downloading from a Web site. Usually available in a series that is often packaged like a daily newscast or commentary.

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podcasting
The process of creating and distributing audio and video feeds over the Internet. To make a podcast, you need a computer, microphone, Internet access, and recording software.

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portfolio
A collection of work samples often delivered as part of the job interview process for those in fields such as design, graphics, photography, architecture, advertising, public relations, marketing, education, and contracting.

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professional resume
A resume format that emphasizes professional qualifications and activities and is typically three to five pages long. This format is essentially a shortened version of the academic curriculum vitae resume format.

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prospecting letters
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recruiter; headhunter
An employers’ personal shopper, tasked with going into the marketplace and bringing back the best qualified candidates for the thriftiest prices.

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resume blasting services
A service that advertises their willingness to save you time and trouble by blasting your resume to thousands of recruiters and hiring managers all over the Internet — for a fee. These services are generally not recommended due to privacy and identity theft concerns.

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resume letter
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reverse chronological resume
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screener
An employee (typically an administrative assistant or HR specialist) who monitors phone calls for a company when you call their main telephone line.

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screening interview
A first-cut job interview that is used to weed out all applicants except those who are best qualified for the position.

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selection interview
A job interview in which you meet with a supervisor, department head, or another person who has the authority to hire you.

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SEO
An acronym for Search Engine Optimization. SEO is a method of using technical and strategic maneuvers to increase the traffic driven by search engines to a Web site.

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serial interview
A type of job interview in which you are typically passed from the initial screener to a line manager to a top manager — and perhaps a half-dozen people in between.

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social networking services
Web-based services — including discussion groups, message boards, e-mail, and blogs — that give users a way to find and interact with people who have similar interests. Some of this interactivity focuses on job search and recruiting.

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spiders
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stress interview
A type of job interview in which the interviewer intentionally uses various intimidation tactics to attempt to put pressure on you.

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targeted resume
A resume that is customized for a specific employment goal or position in a job search.

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typeface
A specific family of fonts in a similar design style (including multiple sizes of that font), such as Arial or Times New Roman.

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vertical job search engines
Online search engines that search only for job listings, across multiple job sites at once. Examples include SimplyHired.com and Jobster.com. Also called verticals or aggregators.

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video resume
A canned video interview in which a candidate speaks about his or her qualifications, goals, and strengths; sometimes called a video podcast.

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watermark
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Web 2.0
The second generation of Web design that uses sites in which people communicate and share information. Web 2.0 tools include blogs, instant messaging, podcasts, RSS feeds, and social networking services.

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Web resume
An electronic resume that you post on a personal Web site; also sometimes called an e-portfolio or HTML resume.