Deciding What Kind of Web Site to Build
Whether you are putting up family photos or representing a large corporation, you can create a Web site to meet your needs. The major types of Web pages are listed here to help you decide what type of Web page you want to create:
Personal sites: You can also use a personal Web site to share family photos and events. Following these simple rules:
What’s on first? The upper part of your Web page needs to make the main point of the site clear.
Keep it simple. Start with modest goals and get something up on the Web; then create a list of ways to extend your site.
Provide lots of links. One of the best ways to share your interests is to share links to your favorite Web sites, books, and other resources.
Consider your privacy. Don’t put anything up on your Web page that you wouldn’t want on a billboard.
Picture sites: It’s easier to share pictures on the Web than to mail them around. Here are some tips to help keep your site interesting:
Get organized. Post new content at the top of your page.
Be a photo editor. One or two photos of a given event are enough to give a flavor of it.
Watch the megabytes. Use a photo-editing program to save your files as JPEG images with the appropriate degree of compression.
Protect your identity. Make sure not to provide full names, addresses, or phone numbers.
Topical sites: Your site can focus on any interest, volunteer group, cause, concern, or obsession. Here are some things to consider:
What’s on first? The title of a topical Web page and the first screen need to clarify the page’s topic.
Keep focused. A topical Web site loses some of its value if it goes beyond a single topic.
Business sites: Business Web sites cover a wide range of styles because their goals and resources vary. Following a few rules can help you create a page that meets your goals:
What’s on first? A business Web page should make the name and purpose(s) of your business immediately clear.
Get the right look. Make sure that your Web site looks professional.
Get permission. Unless you own the business, ask for permission before putting a company page on the open Web.
Find experts. Businesses similar to yours likely have Web sites. Look to similar sites for guidance and inspiration.
Monitor usage. A good way to measure the use of your site is with a basic hit counter.
Entertainment sites: Humorous pages and shared games on online services are now a major presence on the Web. Here are a few suggestions for creating entertainment sites:
Keep it fresh. You have to update the content on your entertainment site frequently, or allow participants to provide new content.
Push the technology. You probably need to figure out and use at least one advanced Web technology, such as Flash.