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Data Warehousing: What Is a Data Asset?

A data warehouse is a home for your high-value data, or data assets, that originates in other corporate applications, such as the one your company uses to fill customer orders for its products, or some data source external to your company, such as a public database that contains sales information gathered from all your competitors.

You can classify data that’s managed within an enterprise in three groupings:

  • Run-the-business data: Produced by corporate applications, such as the one your company uses to fill customer orders for its products or the one your company uses to manage financial transactions. The raw materials for a data warehouse.

  • Integrate-the-business data: Built to improve the quality of and synchronize two or more corporate applications, such as a master list of customers. Data leveraged to integrate applications that weren’t designed to work with each other.

  • Monitor-the-business data: Presented to end users for reporting and decision support, such as your financial dashboard. The data is cleansed to enable users to better understand progress and evaluate cause-and-effect relationships in the data.

A data asset is the result of taking the raw material from the run-the-business data and producing higher-quality-data end products to integrate the business and monitor the business. Your data warehouse team should have the mission of providing high-quality data assets for enterprise use.

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