Customizing Your Facebook Fan Page Timeline
The Facebook Fan Page Timeline is a central place for a business to connect with its customers and share its stories. Fan Page Timelines also enable you to offer information with special access to fans only and build apps to run promotions within Facebook. Customizing the look of your Fan Page Timeline helps deliver a branded experience to your fans. Use the following tips when customizing your Fan Page Timeline:
Cover photo: The cover photo is the most prominent part of your Fan Page Timeline. You might say that a good cover photo sets the mood for your Timeline. You can use any image that is at least 399 pixels wide. To create a custom image, the exact dimensions are 851 x 315 pixels.
Facebook has restrictions on what the cover photo can be used for. You can’t have pricing or purchasing information, contact information such as web addresses, mailing address, or e-mail addresses. (Use the About section for that information.) The cover photo also may not include calls to action such as call now or those related to the Facebook interface such as Like Us.
Profile picture: The profile picture should identify who your company is in a clean and simple way. The profile picture is a square that displays at 160 x 160 pixels; however, the photo that you use must be at least 180 x 180 pixels. The ideal profile picture for a business is a square version of the logo, so that fans can instantly recognize it in their News Feeds.
The profile picture overlaps the cover photo on the left side starting at about 23 pixels from the left and 210 pixels below the top of the cover. You can easily change your profile picture at any time by clicking the profile picture in your Timeline view and selecting one of the options displayed.
Application Pages: All promotions that your business conducts on Facebook are hosted within Application Pages. Applications Pages are images or applications hosted within iframes displayed on your Facebook Fan Page Timeline. Application Pages are 810 pixels wide and dynamic length. They’re great for offering custom information and experiences within the context of Facebook.
Users are directed to your application via a direct link that you may put within an e-mail, or through the Views and Apps icons directly below your cover photo. These boxes can be customized with images that indicate what these pages are; for example, a restaurant could have an app box that says Menu as its icon within the box. These boxes are 111 pixels wide and 74 pixels tall.
Pinning stories: If you have a particular story that you’ve shared within your News Feed that you would like to feature for a longer period of time, you can pin a story so that it remains at the top of your Fan Page Timeline even after you post new content. You can pin a story by clicking the Edit button on the top right of the post and selecting the option to pin the post to the top.
Featuring stories: Part of customizing your Facebook Fan Page Timeline is sharing the stories and milestones throughout time for your business. Featuring stories allows you to make stories of your choice occupy the full width of your Timeline to draw more attention to them. You can do this by clicking the star at the top right of a post and then selecting to feature the story.

Blogging & Social Networking Glossary
archive
1. (noun) A list of previous blog posts, in chronological order. 2. (verb) To place files or blog posts in a safer place (on DVD or another server) for longer-term or backup storage.

Blogging & Social Networking Glossary
attribute
Used in an HTML tag to give an instruction to a Web browser. For example, in This link goes to <a href="http://www.google.com">Google</a>, the <a> tag gets an attribute (href) and a value ("http://www.google.com") to go along with the basic tag. In this case, the attribute indicates to the browser that what comes next is a hypertext reference — in this case, a Web page.

Blogging & Social Networking Glossary
blacklist
An often-centralized list of e-mail addresses, URLs, and IP addresses used by spammers that are then forbidden in any blog post on your blog. With an up-to-date blacklist, a lot of spam is stopped before it becomes a comment.

Blogging & Social Networking Glossary
block
To stop all contact with a MySpace user. He can’t comment on your blog page or send you any message that you actually receive.

Blogging & Social Networking Glossary
blog
A combination of the words Web and log. Bloggers (individuals, groups, or businesses) post a chronological log of information. Content is determined entirely by the author(s) of the blog; many are personal journals.

Blogging & Social Networking Glossary
blog post
An entry in a blog, possibly containing text, images, and other media.

Blogging & Social Networking Glossary
blogger
The author of a blog.

Blogging & Social Networking Glossary
blogging policy
Outlines what you’re allowed to post in your blog.

Blogging & Social Networking Glossary
blogging software
Technology that enables you to blog. Can be either hosted or nonhosted.

Blogging & Social Networking Glossary
blogroll
A collection of links used or recommended by a blogger.

Blogging & Social Networking Glossary
cookie
A short piece of computer code, stored on your computer, that enables Web sites to remember certain settings and information the next time you visit that site.

Blogging & Social Networking Glossary
Dashboard
A kind of control panel in Blogger that shows you the blogs you’ve set up, giving you access posting, using help resources, or even creating another blog.

Blogging & Social Networking Glossary
definition list
A type of HTML list that gives a term and then its definition and has built-in spacing to lay out those elements properly.

Blogging & Social Networking Glossary
disk space
Amount of room available on your hard drive.

Blogging & Social Networking Glossary
domain
A domain is the address, or main URL, that people type in the browser to get to your Web site. The domain name you choose can’t be used by anyone else.

Blogging & Social Networking Glossary
domain registrar
A service that enables you to register a domain name.

Blogging & Social Networking Glossary
entry
An single posting in a blog containing text, images, or other media, or any combination of those things.

Blogging & Social Networking Glossary
Facebook
A social-networking service that enables you to keep in contact with families and friends via the Web.

Blogging & Social Networking Glossary
Flickr
A Web site that allows you to share, organize, edit, and otherwise manage your photos.

Blogging & Social Networking Glossary
Friend List
Your virtual online address book in MySpace. You can become someone’s friend by either sending a fellow MySpacer a Friend Request or by being on the receiving end of a Friend Request from another MySpace user.

Blogging & Social Networking Glossary
hosted services
Manages the data, software, and Web hosting of a blog; the blogger just manages the content.

Blogging & Social Networking Glossary
HTML
The computer coding used by Web designers to create Web pages.

Blogging & Social Networking Glossary
hyperlink
A navigation tool that allows a user to go from one Web location to another by clicking. Hyperinks (or just links) are typically underlined.

Blogging & Social Networking Glossary
hypertext reference
In HTML, the address that a hyperlink connects to when clicked. For example, in This link goes to <a href="http://www.google.com">Google</a>, the hypertext reference (href) is http://www.google.com. Hyperlink references can also jump to new positions on the same page, open a new e-mail message, or begin a file download.

Blogging & Social Networking Glossary
link
Short for hyperlink, a navigation tool that allows a user to go from one Web location to another by clicking. Links are typically underlined.

Blogging & Social Networking Glossary
Mom test
A self-test that flags inappropriate blog posts. If you’d let your mom read the post, then it’s probably passed the Mom test. Specifically, don’t blog about topics you think will hurt others; don’t blog about others without their permission, even about topics you consider inconsequential; and don’t identify friends and lovers by name without their permission.

Blogging & Social Networking Glossary
MySpace
A social-networking service that enables you to keep in contact with families and friends via the Web.

Blogging & Social Networking Glossary
MySpace profile
Your MySpace identity. It can contain as much or as little information about you as you’d like.

Blogging & Social Networking Glossary
news aggregation
The ability to aggregate news by using RSS feeds. Having a news aggregator included with your blog package allows your site to pull in information from another blog.

Blogging & Social Networking Glossary
nonhosted service
Blog software that you set up on your own Web server. It allows you to take on all responsibilities related to maintaining your blog.

Blogging & Social Networking Glossary
ordered list
Contains items that must be listed in a particular order, such as a list of ranks or preferences. It may also indicate a list of steps for the reader to follow.

Blogging & Social Networking Glossary
pinging
An automated notification system for search engines and newsreaders, letting those services know that your blog has been updated. A ping occurs when one computer asks another whether it’s there; the second computer confirms its presence.

Blogging & Social Networking Glossary
post
1. (noun) An entry in a blog containing text, images, other media, or any combination of these. 2. (verb) The act of creating and/or uploading a blog entry.

Blogging & Social Networking Glossary
private profile
A MySpace profile that’s limited on who can view it, such as only people on your Friend List.

Blogging & Social Networking Glossary
public domain
The status of publications, processes, and product designs that are free from copyrights and/or patents and are available for anyone's use.

Blogging & Social Networking Glossary
social network
A service, such as Facebook or MySpace, that enables to keep in touch with people you know — and meet people you don’t know.

Blogging & Social Networking Glossary
spam
Unsolicited electronic messages sent in bulk that may be commercial, nonsensical, or malicious. In addition to e-mail spam, blog comments and blog forums can be targeted by spammers.

Blogging & Social Networking Glossary
tag
A relevant keyword associated or assigned to a piece of information, such as an image, a blog entry, or a video clip. Tags are usually chosen informally by the content creator or by the online community; they help give content to nontext media and organize information for ease of searching.

Blogging & Social Networking Glossary
Trackback
A technology that tracks references to a blog posting that occurs on other blogs. They allow bloggers to link to blog posts on related topics.

Blogging & Social Networking Glossary
transparent
1. Being honest and truthful on your blog. Also means that you admit mistakes and engage in dialogue with readers who leave comments. Considered proper blogging etiquette. 2. Integration of applications, programs, and media from different sources in such a way that the end user is unaware that the content is not self-contained.

Blogging & Social Networking Glossary
unordered list
unordered list is a series of bulleted items and is used for lists that don’t require numbering.

Blogging & Social Networking Glossary
video blog
A blog consisting of video files, or the practice of placing a video file in a blog post.

Blogging & Social Networking Glossary
video-sharing service
A service, such as YouTube, that enables you to share video with others.

Blogging & Social Networking Glossary
Web host
The Web server where you software, graphics, and other files live online.

Blogging & Social Networking Glossary
Web server
Technology that looks at what Web page is requested and then feeds the browser the appropriate file. It does most of the hard work of serving Web pages to visitors coming to your Web site.

Blogging & Social Networking Glossary
whitelist
A list of preselected users who are allowed to comment on your blog.

Blogging & Social Networking Glossary
YouTube
A video-sharing service.