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Customers, Competitors, and the Businessperson

Part of the Business Plans For Dummies Cheat Sheet (UK Edition)

The customers, the rivals and a successful business model are the three major focal points that a business needs to analyse, consider and respond to respectively. Here are three questions to think about on each:

Three customer questions

  • Who is buying?

  • What do they buy?

  • Why do they buy?

Three competitor questions

  • How big are they?

  • Which customers are they after?

  • What is their strategy?

Three ways to win as a businessowner

  • Cut costs to the bone

  • Offer something unique

  • Focus on one customer group

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