Creating a Facebook Fan Page for Your Business
Every company seeks to create a unique graphical impression that grabs the viewer’s attention. New third-party apps with templates for Facebook fan pages let you quickly create the kind of page that makes a statement.
Many companies now use their fan pages as the landing page for any link to their Facebook presence. Some even require viewers to Like the company before they can access Facebook content for the business. Some fan page apps present a second page that rewards those who have Liked you with a special discount or coupon.
For an example of what a custom fan page looks like, see the following illustration from The Equine Practice. Their website is shown in the second of the following illustrations.