Content Marketing Strategy Worksheet
Part of the Content Marketing For Dummies Cheat Sheet
Use this Content Marketing Strategy Worksheet to capture all the information about your industry, competitors, business, products, services, brand, consumers, budget, and goals. A completed worksheet helps you look objectively at where your business is and where you want it to go. You use the data from your Content Marketing Strategy Worksheet to complete the Content Marketing Strategy Template.
I. Current Business Environment Analysis
Describe the current micro- and macro-environments of your industry and business.
II. Brand Promise and Positioning Statements
Describe your brand’s reason for existing and the value it brings to consumers. Define your brand’s position relative to competitors.
III. Competitor Analysis
List your competitors, their products, their online destinations, and their competitive advantages and disadvantages. Describe what sets you apart from the competition.
IV. Customer Analysis
Describe your best customer (target audience) and segment your customers into unique groups that buy from you for different reasons. Define where your audience spends time online. Describe what is most important to your customers when they choose products like yours, and describe what you can deliver to customers that meets those wants and needs.
V. Budget and Resources
Define how much money you have to spend over the next 12 months on content marketing efforts. Define the labor and time you have available to dedicate to content marketing on a daily basis.
Define the top three things you want to accomplish in the next 12 months.