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Content Marketing Strategy Template

Part of the Content Marketing For Dummies Cheat Sheet

Use the data from your Content Marketing Strategy Worksheet to complete the Content Marketing Strategy Template. This template can help you put your strategy into a clear and concise form that you can use to develop specific tactics and tweak as necessary to ensure that the content marketing plan you create is performing optimally.

I. Executive Summary

Provide an overview of your content marketing strategy as a promotional initiative for the next 12 months.

II. Objectives

State specific goals for the next 12 months that you plan to achieve through content marketing. Your content marketing tactics should help you meet these specific goals.

III. Customer Hangouts

List the specific URLs for online destinations where your target audience spends time and actively engages. These are the primary places you’ll interact with this audience and listen to their conversations as part of your content marketing tactics.

IV. Competitor Content Offerings

List the specific URLs where your competitors publish content. You’ll need to monitor these places to find opportunities that will lead to content marketing tactics.

V. Influencers

List the specific names and URLs for online influencers who have your target audience’s ear and whose radar screens you need to be on as part of your content marketing plan.

VI. Content Forms

Define the types of content you intend to create as part of your content marketing plan — long, short, or conversational. Determine how often you can commit to publishing each form of content.

VII. Branded Destinations

Define where your core branded online destination will be and what other branded online destinations you’ll create as publishing points for your content marketing tactics.

VIII. Primary Messages and Value-Add

Define your main brand messages and the value you bring to the online conversation through your content, which will be the cornerstone of your content for the next 12 months.

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