When planning your pop up, be clear about what it does. Pop up businesses use an empty or underused space to do something exclusive, distinct or special. They have a clear start and end date, and don’t aim for permanence. Use a pop up to:

  • Provide a space for a seasonal sale or event.

  • Offer a chance to test or prototype a new business.

  • Let you carry out market research for a new product, range or service.

  • Provide an interesting way to launch a new product.

  • Reach a different audience than your usual one.

  • Happen in a different place to the one where you usually do business.

  • Be a special event to increase customer loyalty.