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Considering a Business Web Site

It has become a rarity these days for a business not to have a Web site, so taking your business to the Internet is something you should consider. Because a business Web site can play a major part in your online advertising, create that Web site with care and attention.

Most people create business Web sites for one of three reasons:

  • To offer information

  • To offer some form of interactivity, such as e-mail or customer support

  • To offer a full-blown online store

When you’re setting goals for your Web site, ask yourself these questions:

  • How big do you want your site? Unless you have a very large business already, go with a smaller site that can grow with your business.

  • How soon do you want your site up and running? Hiring a Web designer can add weeks to your schedule, so planning ahead is smart. A word to the wise: Not hiring a Web designer can add months to the schedule, unless you’re already a competent designer.

  • What audience do you want to reach? Prepare a list of what your customers want.

If you choose a domain name (like Dummies.com) for your Web site that’s catchy and easy to remember, your customers will come back time and time again. If the name is long or hard to remember, they may forget about it before they even get there.

Keep in mind that domain names are a very hot commodity. People snatch them up all the time, so the name you want may already have been taken by someone else. Check out Register.com, where you can search for the domain name you want and see whether it’s available.

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