How to Define Processes That Yield Insights for Your Social CRM
How to Create and Invite People to Your Business's Facebook Event
How to Create a Customer-Centric Social CRM

Consider Marketing with Web Radio

Web radio is audio programming delivered over the web on a regular daily schedule, and you can use it in any marketing campaign. It’s very much like traditional radio except that traditional radio is delivered over the airwaves. Listeners like web radio because it gives them more control and selection than traditional radio.

This is good for advertisers because it means that audiences sort themselves out according to tastes and interests, allowing advertisers to target very well-defined groups of listeners — which makes reaching these groups quite economical. Also, web radio is inexpensive to produce (no costly radio transmitters here); low production costs translate into low ad rates.

Web radio is an increasingly good advertising option, reaching hundreds of millions of people each week. Visit web radio leaders such as Slacker, Live365, iTunes, Spotify, or Pandora to identify web radio stations that may match your customer base. These sites catalog thousands of web radio programs from the United States and elsewhere.

Other companies act as brokers for radio ad buyers. TargetSpot makes it easy to place your own ads on appropriate web radio stations. Web radio ads can take the form of streaming audio or can be in the form of web page ads and banners, giving you multiple options. For instance, Spotify currently has seven different ad formats to choose from.

To get the most for your money, try combining traditional and web radio advertising. You can easily reach a larger audience this way than through print or TV advertising.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
How to Use Data Driven Marketing Customer Profiles to Craft Messages
Analyzing Marketing Campaigns with Advanced Metrics: Single and Multi-Touch Attribution
Marketing: Leverage Your Vehicle Fleet
Build a Business Case for a New Lead Generation Strategy
E-Mail Marketing For Dummies Cheat Sheet
Advertisement

Inside Dummies.com