Composing Item Titles on Etsy

An item title on Etsy acts a lot like a good headline. It's designed to grab a buyer's attention and entice her to read more about you and your item. Not surprisingly, then, many headline-writing principles apply when it comes to composing stand-out item titles for your Etsy business:

• Keep it short. Your item title must be brief — no more than 155 characters (including spaces).

• Be clever. Use humor, puns, alliteration, rhymes, or other types of word play.

• Use strong words. Avoid vague verbiage! Some words are just better than others. For example, don't call your piece "small" — call it "tiny" or "wee" or "diminutive" or "pea-size."

• Use a mix of uppercase and lowercase letters. Too many all-uppercase words, and it seems like you're shouting. Too many lowercase words, and it seems like you're e.e. cummings.