Communicate the Position You Want on Your Video Résumé
Your video résumé needs to communicate the specific position you have targeted. If your video résumé targets a specific position, company, or hiring manager, you must make that clear.
Most organizations have multiple openings at any given time, and chances are you’re a good fit for more than one of them. Make your target position clear in one of two ways:
Use subtitles to display your desired position on the screen. If, for example, you’re interested in a marketing job, you can use a subtitle that says something like, Looking for a marketing position with your company or simply Interested in the Marketing Communications Specialist opening.
State your desired role verbally in an interesting manner. Opt for an engaging statement that tells the viewer more than just the position you want. Use active statements that show your interest, for example, Your company is a great match with my passion for marketing communications or I’m interested in contributing to your company as a Marketing Communications Specialist. From here, you can go into more exact details about why you’re such a great fit for the role.
Creating a boilerplate video that’s general enough to fit most employers’ needs in your industry is a good idea. This version is the one you share publicly. As you get better at video editing, you can switch out some of the general information with job-specific details that tailor your job search to a specific company or opportunity.