Combining Marketing E-Mails with Social Media

By John Arnold

Part of the E-Mail Marketing For Dummies Cheat Sheet

E-mail marketing tools and strategies are always adapting to new technologies and changes in consumer behavior. Social media is no different — think of social sharing as the new forwarding. Here are a few ways you can integrate your e-mail marketing with your social media efforts:

Use your E-Mail Marketing Provider (EMP) to post your e-mails to Facebook and Twitter.
Place Share links in your e-mail content.
Include your latest tweets and Facebook wall posts in your e-mails.
Invite e-mail list subscribers to follow you on social sites.
Archive your e-mails on your Web site and share the links to your archive.
Post portions of your e-mail content to your Facebook business Page.
Put links to your YouTube videos in your e-mails.
Link the images in your e-mails to more images stored in Picasa or Flickr.
Put links to social coupons and social events in your e-mails.