Classifying Emerging Markets: BRIC or Non-BRIC

The world’s emerging markets are typically divided into two groups: the four largest (Brazil, Russia, India, and China, known collectively as BRIC) and everywhere else. The “everywhere else” includes a wide array of countries on several continents including North and South America, Africa, and Asia. The non-BRIC markets are characterized by their diversity, even within the same geographical region.

Goldman Sachs coined the acronym BRIC, but the nifty word that results isn’t the only reason these countries are grouped together. All have huge populations, are rich in natural resources, and have enormous growth potential. Combined, they have 42 percent of the world’s population and 23 percent of the world’s total output of goods and services. If these countries do nothing more than get their economies up to the world’s average, their output will double. Non-BRIC countries have reasonable political stability, a good business climate, and people who are raring to make a go of it in the world’s economy; they’re just not as large, market-wise, as the big BRIC countries.

BRIC industries are large enough to attract investors from all over the world. All four markets are moving out of years of various levels of collective ownership to create a robust private sector with great opportunities for investors. are diverse and with

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