Choose an Easy E-mail Marketing Provider
E-mail marketing is easy, but it does take some time. The two easiest to use e-mail marketing service providers are iContact.com and MailChimp. You could send out your own e-mails for free from your own mom blogging account, but you can quickly run into problems if you don’t know what you’re doing.
The CAN-Spam act was put in place in 2003 to prevent companies from spamming and establish best-practice standards. If you aren’t doing everything right, your e-mails could end up in everyone’s spam filter — or, worse, get your domain banned from being able to e-mail altogether.
Using an e-mail marketing provider will help you ensure that your newsletters are both effective and legal under the CAN-Spam requirements. Another reason to use an e-mail marketing provider is that it has the technology to send out large amounts of e-mails at one time, and is whitelisted by Internet service providers so that you don’t have to worry about getting banned.
Both iContact.com and MailChimp offer a product that’s easy enough for beginners to use at an affordable price. They also have a free option for beginners.
iContact.com offers great advanced features plus plenty of tech support. MailChimp has slightly fewer general e-mail marketing features but has a reputation for being extra easy to use. Because these companies are similar and always adding new features, go to both of their websites, compare the two, and go with whichever you’re most comfortable with.
If you really plan on doing a lot of e-mail marketing in the future, and anticipate it being a big part of your business, go with a more sophisticated e-mail marketing provider. The one that’s most often used is AWeber.
AWeber isn’t quite as easy to use, but it offers options for nearly unlimited custom website integration with its application programming interface (API). Also, at the time of writing, AWeber is more affordable than iContact.com or Constant Contact.