You can upload your mobile web page files to your web server using FTP, just as you would upload the files of any desktop website. The real challenge is deciding where to put your mobile version.

At least eight (at last count) domain variations are commonly in use for mobile websites. Some mobile web designers publish their mobile sites to a new domain with the .mobi domain ending. Many other designers are using the subdomain, a version of a regular domain that shares the same basic address.

The table describes what the full URLs would look like in some common subdomain examples.

Subdomain Prefix Example
Some mobile designers prefer to use folder names to add mobile addresses. In this case, you simply upload the mobile version of your site to a special folder with a name such as /m, /mobile, /i or /iphone, /gmm, /portable, or /wireless. If you set up this folder at the main, root directory level of your site and name the home page of your mobile site index.html, the URL looks something like this:

Testing has shown that entering the slash (/) character on low-end feature phones is often difficult. If you’re designing a site for these basic devices, you might want to consider setting up a subdomain that uses a prefix, such as those included in the table, rather than a folder name.

After you set up your mobile site (or sites) at one or more special URLs, you can link directly to those addresses and promote the addresses in your advertising. If you want to route the traffic from mobile sites directly to these addresses, you have to use a mobile detection and redirection system.