When planning your business make sure that you have all the elements covered so that you can achieve optimum performance and results – ensure you don’t miss out any of these planning essentials:

  • Get everyone involved in setting goals and objectives

  • Learn all you can about your customers

  • Understand who your competitors are

  • Identify your strengths and weaknesses in relation to opportunities and threats

  • Determine which capabilities you absolutely need to succeed

  • List all the things that you do that add customer value

  • Make sure that you do your financial homework

  • Imagine several different versions of your company’s future