How to Coach Tele-Fundraising Volunteers for Your Nonprofit
How to Analyze the Results of your Nonprofit’s Feasibility Study
How to Successfully Ask for Contributions to Your Nonprofit

Cause Marketing Success Factors: Famous Last Words

Every successful cause marketing program has Famous Last Words (FLW). Famous Last Words is the phrase you want the consumer to remember above all else. Despite what comes before or after it, these are the words they recall and respond to.

“Would you like to make a difference in the life of a sick child?”

“Can you help feed a hungry family this holiday season?”

“50 cents from the sale of this pet food will help find good homes for rescued puppies and kittens in the Los Angeles area.”

All these cause marketing messages are concise, powerful, emotional, and memorable. These examples alone are reason enough to hone your cause marketing message down to a single, memorable sentence. But here’s another: People don’t have time for a longer pitch, especially when their hands are full with diapers, milk, and cotton swabs. Shoppers want you to get to the point.

Connect with consumers emotionally and immediately and tell them what you want. Then let them go about their day. If you’ve done your job well, your Famous Last Words will motivate them to give.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
Improving Cause Marketing Results: Employee Training
Nonprofit Fundraising: What to Do Before Launching a Capital Campaign
How to Shape a Nonprofit Capital Campaign Grant Proposal
How to Write a Telemarketing Fundraising Script for Your Nonprofit
Creating a Successful Fundraising Strategy