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Can your business idea leave you rolling in used tenners? Even with the most thorough of market research and the best business plan in the world, you’re not on to a winner unless your business idea can bring in the pennies. You need to establish:

  • Day-to-day operating costs

  • How long it will take to reach break even

  • How much start-up capital do you need?

  • The likely sales volume

  • The profit level required for the business not merely to survive, but also to thrive

  • The retail price of your product or service

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