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Business Writing to Reach Your Audience

Part of the Business Writing For Dummies Cheat Sheet (UK Edition)

Reaching business people in their own terms is not rocket science. It’s often about dollars and cents. Use this knowledge to make your core message more powerful and look for ways in your writing to show that you can:

  • Increase revenue and profitability: Grow market share, retain customers, find new markets and reach a wider audience.

  • Cut costs and streamline: Reduce expenses, increase efficiency, cut redundancies, reduce mistakes, redeploy staff, reduce turnover and minimize returns.

  • Improve positioning: Build the client’s or product’s cachet, improve public or customer perception, raise company profile, minimize complaints and increase customer satisfaction.

  • Change behavior: Train staff to work, team, or communicate better, promote adoption of organization’s core mission and values and shift unproductive systems and behavior to productive ones.

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