Ten core principles underlie the thinking and approach of Business NLP. Getting the full benefit from them requires you to assume that each principle is true. The principles are as follows:

  • The map is not the territory.

  • People respond as a result of their maps.

  • Every behaviour has a positive intention.

  • There is no failure, only feedback.

  • The meaning of the communication is the response it gets.

  • You cannot not communicate.

  • People have all the resources they need.

  • If what you are doing is not working, do something different.

  • In any system the person with the most flexibility controls the system.

  • Choice is better than no choice.