Business Gamification For Dummies
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Using gamification in your business boosts customer loyalty and engagement. But you need to know how to motivate customers to do what you'd like them to by providing the right types of rewards and understanding effective modes of gamification.

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Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

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