Who would have thought communicating business change was so interesting, dynamic, and, quite frankly, so much work? If your head is spinning with ideas and you’re ready to go out there and communicate far and wide, wonderful! If not, take a step back. Breathe. And then work through the following communication checklist to get you partnering and creating dialogue as fast as your ears and mouth can carry you.

Answer the three big questions:

  • Where is the project headed?

  • What’s in it for me (from the employees’ perspective)?

  • How are we going to get there?

Fine-tune your messages based the answers to those three big questions as they fit into the vision for the project. Then:

  • Create your communication plan.

  • Keep communication fresh, frequent, and flowing.

  • Mix up how the message gets across. Have face-to-face meetings, conference calls, and other interactive communication. Change does not happen by e-mail.

Throughout your communication messages, keep these questions in mind:

  • What’s going on now?

  • What will happen next?

  • What do I need to do?

Be sure you are doing all of the following:

  • Enlisting and educating managers and directors to help you communicate the change. Don’t just let your project team leader or CEO do all the talking!

  • Repeating yourself. Repeating yourself. Repeating yourself. You will need to repeat critical messages five, six, seven, or maybe even more times. Go out there and communicate like crazy.

  • Defining your target audience and secondary audience. Be sure you’ve thought about all your target audience members and included them in your communication plan.

  • Evaluating your communication using feedback tools. Always go back and adjust your message if necessary — and communicate again and again.

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