Pop-Up Business For Dummies
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Pop ups are fast, furious, flexible and fun. Planning is essential to success, but plans for pop up businesses are living, working documents, not set in stone. Aim to use agile methods (an idea taken from a type of software development), and make sure that you:

  • Aim to be up and running as early as possible.

  • Welcome change.

  • Get your team to work together daily throughout the project.

  • Build your pop up around motivated individuals.

  • Trust people to get the job done.

  • Measure progress in actions, not words.

  • Reflect on how to be better, and tune and adjust regularly.

About This Article

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Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.

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