Be Consistent on Social Media when Job Searching
Be consistent in presenting yourself, personal brand, accomplishments, and employment history across your various network profiles and on your résumé. Inconsistencies to watch out for are saying you do one thing on your résumé and something else on your LinkedIn profile.
Many recruiters and hiring managers say that any inconsistency in a candidate’s application raises a red flag and winds up in the maybe pile at best. Or perhaps you say you’ve worked at one place on your LinkedIn profile, but then you fail to include that company’s name on your résumé.
More subtle inconsistencies can happen in your personal image. Perhaps you look nice and professional on your LinkedIn profile picture, but a simple Google search reveals your Halloween party bender where you’re taking beer bongs with Viking horns or wearing a toga.
Here are some ways to improve your online consistency:
Plan out your personal brand before filling out profiles and résumés. Decide up front who you are and how you want to look to others.
Post to your networks on a regular basis. Having a consistent and regular voice online can help bolster your personality as perceived by others.
Ask for feedback from friends and colleagues/professional contacts. Sometimes what may be perceived as an inconsistency may be a mistake or even a personality quirk that can be hard to spot. Getting outside feedback can be valuable. Perhaps you only wear jeans and T-shirts but are an executive at a company. Although you may not be willing to change your style, you can play it up as a personality trait.