Managerial Economics For Dummies
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Here is a brief refresher for some of the important rules of calculus differentiation for managerial economics. While calculus is not necessary, it does make things easier.

Constant function rule

If variable y is equal to some constant a, its derivative with respect to x is 0, or if

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For example,

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Power function rule

A power function indicates that the variable x is raised to a constant power k.

The derivative of y with respect to x equals k multiplied by x raised to the k-1 power, or

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For example,

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The power function rule is extremely powerful! You can use it with a variety of exponents. For example,

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can be rewritten as

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Be careful with this last derivative. When a variable with an exponent appears in the denominator, such as x3 in the previous equation, the variable can be moved to the numerator, but the exponent becomes negative. So, 4/x3 becomes 4x-3. Then when you take the derivative, make sure you subtract 1 from –3 to get –4.

As another example, consider

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can be written as

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You may remember that square roots are fractional exponents, or the 0.5 (one-half) power.

Finally, note that

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Sum-difference rule

Assume there are two functions, TR = g(q) and TC = h(q).

You may think of the variable TR as total revenue, the variable TC as total cost, and the variable q as the quantity of the product produced. The symbol g in the total revenue function and the symbol h in the total cost function mean that the relationship between q and total revenue is different from the relationship between q and total cost.

Further, assume that the variable ð (profit) is a function of both TR and TC, so

ð = <i>TR</i> – <i>TC</i>.

The derivative of ð with respect to q equals the sum (the functions can be added or subtracted) of the derivatives of TR and TC with respect to q, or,

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For example,

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Then the derivatives of TR and TC with respect to q are

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Using the sum-difference rule

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Although in the example the two functions were subtracted, remember that the sum difference rule also works when functions are added.

Product rule

Assume you have two functions, u = g(x) and v = h(x). Further, assume that y = u × v.

The derivative of y with respect to x equals the sum of u multiplied by the derivative of v and v multiplied by the derivative of u, or if

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For example, if

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In this equation, u = x3 and v = (9 + 4x - 7x2). Thus, the derivative of u with respect to x is

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And the derivative of v with respect to x is

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Then

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Quotient rule

A quotient refers to the result obtained when one quantity, in the numerator, is divided by another quantity, in the denominator.

Assume you have two functions, u = g(x) and v = h(x). So, u is the quantity in the numerator, and it’s a function g of x. And v is the quantity in the denominator, and it’s a different function of x as represented by h. In addition, assume that y = u/v. So y is the quotient of u divided by v.

The derivative of y with respect to x has two components in its numerator. The first component is the original equation for v multiplied by the derivative of u taken with respect to x, du/dx. From that amount, you subtract the numerator’s second component, the original equation u multiplied by the derivative of v taken with respect to x, dv/dx.

The dominator of this derivative is simply the original equation, v, squared. Thus,

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For example, if the original quotient is

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In this quotient, u = x3 and v = (5x - 2). The derivative of u with respect x is

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And the derivative of v with respect to x is

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Thus, the first component of the numerator is v multiplied du/dx. From that, you subtract the second component of the numerator, which is u multiplied by dv/dx, or

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The denominator is v2 or

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Substituting everything into the quotient rule yields

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Chain rule

You’re almost there, and you’re probably thinking, “Not a moment too soon.” Just one more rule is typically used in managerial economics — the chain rule.

For the chain rule, you assume that a variable z is a function of y; that is, z = f(y). In addition, assume that y is a function of x; that is, y = g(x). The derivative of z with respect to x equals the derivative of z with respect to y multiplied by the derivative of y with respect to x, or

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For example, if

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Then

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Substituting y = (3x2 – 5x +7) into dz/dx yields

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With this last substitution, you remove the third variable y from the derivative, and as a result, you have a function for dz/dx only in terms of x.

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