Avoiding Interruption Marketing Tactics on Twitter

Many Twitter marketers use the interruption-based marketing model, and they can’t understand why they aren’t reaping the benefits of followers. But these marketers don’t seem to realize that people are fickle, they hate being interrupted, and they absolutely hate being tricked.

People are so used to seeing interruption marketing everywhere, they tune it out, change the channel, or purposely ignore it. So, interruption marketers do it more frequently and in more places, which people tune out even more. And so on and so on.

Interruption marketing is the kind of advertising that involves the commercial that interrupts your favorite TV show or your favorite radio station, the telemarketing call that interrupts your dinner, or the billboard that interrupts your view of the scenery.

If you want to succeed on Twitter, be honest and don’t bug people. In other words

  • Don’t lie. If you send out a tweet where you link to an affiliate make-money-fast website, but you make it sound like you want people to see a cool video they can’t miss, you will lose the trust of everyone who clicks that link, and word will spread about your deception.

  • Don’t spam. Similarly, if you send out nothing but commercial messages, Twitter users will unfollow you, block you, and report you as a spammer, and Twitter can shut down your account.

If you get tired of spam tweets from people, or you get followed by someone who sends out content that you don’t want to read, visit that person’s page on Twitter. Click the Block This Person button (an option in the Gear button drop-down menu) to block that person from ever seeing your tweets, you seeing his or her tweets, or that person following you.

To report spammers to Twitter, follow these steps:

  1. Go to the Twitter Spam page and follow @spam.

    @spam automatically follows you back.

  2. To report a spammer, send @spam a direct message (DM) or tweet that includes the name of the spammer.

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    Twitter checks out the reported spammer and removes the account, if necessary. By sending a message, you can report the spammer and have him or her blocked and removed.

Anyone can send out hundreds of thousands of spam e-mails and get one or two people to sign up, making the spam campaign “worth the effort.” But you don’t want to do that kind of marketing. Rather, you want to be persuasive and find people who actually want to buy your product and who like your company enough to tell their friends about it.

This road isn’t going to be easy. You need to have a passion about what you’re selling. You need to love it. Because that love and passion, not some gimmick or trick, can capture people’s interest in you and what you have to offer.

To get started, you need to lay the groundwork for permission-based marketing and figure out how you want to talk about what you do. A good place to lay the groundwork is with keywords.

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