Attract Your Audience to a Profile Hub

A profile hub is any central source online — such as a website, blog site, or personal web page — that uses your personal brand to guide people who are interested in your services to the multiple paths in which you communicate.

Using a profile hub allows you to influence the impression that people have about you when they search for your name. You can set the look and feel of your brand, and the hub acts as a portal for the information seeker to find out about you.

Your profile hub can serve as a central point for all your sites, including your blog, LinkedIn profile page, Twitter and Facebook accounts, YouTube channel, Flckr photo gallery, and other online platforms. By coming to your central hub, people get a good idea of who you are and what you do.

Content for your profile can include

  • A brief bio about who you are

  • Links to your social media sites (such as LinkedIn, Twitter, Facebook, YouTube, and Fan pages)

  • The name, products, and/or services of your business

  • Your key clients (if appropriate)

  • Your education

  • Special features that enhance your personal brand, such as a favorite quote or testimonial

  • Your photo

  • Links to — or PDF versions of — articles you’ve written or slides you’ve produced

LinkedIn has become the most popular profile hub. It’s free, easy to use, and widely used by millions of people. Other social networking sites that can act as a profile hub include About.me, Google+, or a Facebook Fan page, among others.

Whether you’re fresh out of college or facing a career transition past middle age, you can (and should) master popular social media, such as LinkedIn, Facebook, Google+, and Twitter, so that you can boost your online reputation.

While any of the social networking options may be fine, your profile hub of choice may likely be your own website and/or blog site.

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