Analyzing Web Page Content and Keywords Using a Google Cache

To make sure your landing pages have enough focused content to be considered relevant for their main keywords, you can look at two things: the search engine’s cache (stored version of a page) and a Page Analyzer report.

Google’s cached text-only version of a Web page is the best way to see how much content the search engines have actually indexed (included in their database of Web pages, from which they pull search results).

To view Google’s cached text version of a page, follow these steps:

  1. Run a Google search to bring up the Web page.

    Try putting an excerpt in quotation marks to find an exact match.

  2. Click the Cached link in the result for your Web page, which is next to the URL (Web address).

  3. In the gray box at the top of the page, click Text-Only Version.

This text-only view is what Google sees, and your keywords are highlighted. This view is useful because

  • You can find out how much text Google indexed.

  • You can see visually how many times you used each keyword.

  • You can tell how evenly you distributed the keyword through the page.

If you find that the page has very little textual content that can actually be read by the search engines, your design might be relying too much on non-text elements like images or Flash. (Adobe Flash is a multimedia software program used for building animated and interactive elements for the Web.) Although these elements may be good for your users, they’re not very readable to a search engine. In general, landing pages need a lot of text-based content so search engines can figure out what they’re all about.

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