Do's and Don'ts of Marketing on Twitter
Why and How to Start a Conversation with Social Media
How to Advertise an External Web Page on Facebook

Analyzing Content-Sharing Metrics

You can learn a lot about the success of your online content by tracking your website's statistics. Look at the overall number of visitors as well as variations as to when (and how) they are coming to your site, and how long they're staying. Also consider both hard and soft costs to your social media marketing.

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