Tools for Chatting with Your Online Community
How to Deal with Backlash in Social Media Engagement
How to Welcome New Online Community Members

An Online Community Manager’s Value

Here’s the thing about online community managers: Sometimes they get a bum rap. They’re seen as glorified customer service people or office assistants, and that’s not the case at all. Though the aforementioned positions have hard workers handling their respective tasks, what the community manager does goes far beyond assisting. A community manager can make or break a company.

In 2009, a community manager named Tom Humbarger created a bit of a stir when he posted an image on his blog showing that traffic to his former brand’s online community took a significant dive after he was asked to stop engaging with his community.


Tom used newsletters, blog posts, webinars, and social networking to reach out to community members. With no one to keep the community apprised of company news, the community lost interest. By capturing the analytics showing the decline in traffic after he stopped using these tools to communicate, he was able to prove that he, as a community manager, added value to his brand.

A community manager’s role is more than a few tweets and answering some e-mails. You’re tasked with making sure that a large, online community shows continued interest, even if the brand isn’t actively promoting a product or service at the time.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
Focus Is a Critical Skill for Online Community Managers
How to Publish Your Blog Post with Blogger
How to Manage Online Community Trolls
How to Set the Right Tone for Your Online Community
Successful Online Community Managers Have a Way with Words