Advertising Know-How: Key Times for Sending Press Releases
Part of the Advertising For Dummies Cheat Sheet
Press releases are a key piece of free publicity (a form of advertising). So how do you time a press release to reach the widest audience? Use the following events to your advantage when sending a press release so your timing is perfect:
A purchase of a competitor's business, or a merger
A community project your company has sponsored
An industry award you or an employee has won
The introduction of a new product or service
A new location or the addition of a branch office
A highly successful year or quarter
A change in corporate policy or a new affiliation
