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Advertising a Job Listing to Your LinkedIn Network

When you use LinkedIn to fill a job, however, you will benefit from the pool of job seekers who search LinkedIn’s Jobs page, but you have a distinct advantage: your own network. LinkedIn allows you to send all or some of the people in your network a message, letting them know about your job opening and asking them if they, or anyone they know, might be interested in this job.

1

Roll your mouse over the Jobs link (on the top navigation bar) and then select Manage Jobs from the drop-down menu that appears.

You should see the position you posted in the Manage Jobs window under Open Jobs.

2

Click the job title to bring up the Job Status window for that job listing.

On LinkedIn you’re connected to people who you know and trust, people who you have worked with before so you know their capabilities, and most importantly, people who know you and (hopefully) have a better idea than the average person as to what kind of person you would hire.

3

Click the Share Job link to generate a LinkedIn message.

LinkedIn automatically generates a Share This Job box. You can generate an automatic network update by clicking the Post an update to your network check box. If you have an active Twitter following and your Twitter account is defined in your LinkedIn profile, you can send out a Twitter message by clicking the Post to Twitter check box.

If you belong to a LinkedIn group that might be right for this job, you can click the Post to group(s) check box and then specify the LinkedIn group(s) to be notified.

4

Click the Forward Job option; start typing names in the To: box to decide who will get this message from you.

As you start typing in a name of a first-degree connection, LinkedIn automatically displays its best guesses as to the correct name and headline right there below the To box. When you see the name you want, click on their name, and it will appear in the To: box. Continue to type in additional names, up to a maximum of ten people.

5

Look over the subject line and text in the window again, make sure you have the right people selected, and when you're ready, click the Share button.

Your LinkedIn connections will receive a message in their LinkedIn inboxes and, depending on their notification settings, an e-mail with this message as well. They can click a link from the message to see the job listing and either apply themselves or forward it to their contacts for consideration.

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