Add Relevant Content to Your Web Site for Better SEO Results

If you want your Web site to be SEO friendly, you need lots and lots of relevant, useful content on your pages. How much content do you need? The answer depends somewhat on what is normal for your industry. When you research the sites that rank well for your keywords, some of the things you want to find out are how many indexed pages they have, as well as the quantity, quality, and structure of the keyword content on the high-ranking pages competing with yours. When you know what level of content is currently succeeding in the search results pages for your keywords as an average, you get an idea of how many pages and words you need in order to play in their league.

You should have a minimum of 450 words of text content per page. Fewer than 450 words makes it hard to convince the engines that you're a subject-matter expert. In fact, depending on the industry and keyword, 450 might still be too few. The SEO industry averages around 1,000 words per page and this is true of other industries as well. Still, 450 is a good initial target number.

Writing that much text for every page might sound like a daunting task, but keep in mind how it can help you:

  • Expertise goes up: Search engines look for a site’s expertise about a subject, and having a greater amount of relevant text signals that your Web page is a subject-matter expert.

  • Trust factor goes up: Users coming to your landing pages stay longer and trust it as more of an expert source if there’s more content for them to read that matches their query.

  • Keyword relevancy goes up: Long pages give you more opportunities to use your keywords without overusing them and creating spam.

  • Depth of content: Multiple pages built around the same theme allow you to capitalize on niche and Long-Tail keywords that support your main keywords.

In addition to needing lots of text on your site, you also want that text to be focused. Search engines (and users, for that matter) come to a Web page seeking something specific. You want the content of each page to be focused on its keyword theme. This makes the page relevant to the user’s search query.

Making each page’s content relevant and focused helps the page rise in the search engine rankings. For example, in a dog kennel franchise Web site, you might have a page focused on how much expected revenue a franchise can generate. In your more than 450 words of content, you wouldn’t want to include a discussion of different dog food brands or grooming techniques. Including non-focused content like that would only dilute the content of your page. Instead, you want to have lots of information about kennel rates, expected monthly revenues, and revenue-related content.

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