A Web Analytics-Driven Website Checklist
Part of the Web Analytics For Dummies Cheat Sheet
A website that's fine tuned for web analytics should accomplish a few things, including persuading site visitors to linger on your site and convert visitors into customers. Ask yourself the following questions when critiquing your website.
Are my most popular pages designed to convert visitors into customers?
Does my site offer visitors a compelling reason to come back often?
Does my website copy make use of the most popular keywords and keyphrases?
Does the average visitor look at several pages, or leave after just one?
Which particular group of users generates the most conversions?
Are your keywords and keyphrases driving targeted traffic?
Are there broken pages or graphics that are hurting my website's credibility?
Do most visitors tend to exit on a particular page? What might be causing them to leave on that page?
Are your landing pages converting visitors into customers?
Are visitors naturally navigating between sections of the site that lead to cross-selling and up-selling opportunities?
Are visitors abandoning the sale at the shopping cart?
Are visitors finding answers on the customer service and FAQ pages?