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A Web Analytics-Driven Website Checklist

Part of the Web Analytics For Dummies Cheat Sheet

A website that's fine tuned for web analytics should accomplish a few things, including persuading site visitors to linger on your site and convert visitors into customers. Ask yourself the following questions when critiquing your website.

  • Are my most popular pages designed to convert visitors into customers?

  • Does my site offer visitors a compelling reason to come back often?

  • Does my website copy make use of the most popular keywords and keyphrases?

  • Does the average visitor look at several pages, or leave after just one?

  • Which particular group of users generates the most conversions?

  • Are your keywords and keyphrases driving targeted traffic?

  • Are there broken pages or graphics that are hurting my website's credibility?

  • Do most visitors tend to exit on a particular page? What might be causing them to leave on that page?

  • Are your landing pages converting visitors into customers?

  • Are visitors naturally navigating between sections of the site that lead to cross-selling and up-selling opportunities?

  • Are visitors abandoning the sale at the shopping cart?

  • Are visitors finding answers on the customer service and FAQ pages?

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