Thorough search engine optimization addresses many points. To stay organized, use this checklist to help organize your SEO campaign. Strive to be equal to your competitors first, and then focus on surpassing them:

  • Title tag (<title>).

  • Meta description tag.

  • Meta keywords tag.

  • Heading tag(s) in hierarchical order, headline style.

  • A minimum of 400 words of textual content.

  • Alt attributes on all images.

  • Consistently used Strong and Bold tags (<strong> and <b>).

  • Fully qualified links (begin all links with http://).

  • Use a site map to outline silos.

  • Never exceed 99 links on a page.

  • Use text navigation, rather than image maps, JavaScript, or Flash-based navigation.

  • JavaScript/CSS code should be externalized.

  • Robots.txt file.

  • Use web analytics tools to monitor traffic and ROI (return on investment).

  • Keyword research.

  • Link development.

  • Image names.

  • Privacy statement.

  • Contact information.