You don't need to spend hours poring over your website's web analytics report to get some big news. Here are a few ways to quickly analyze your website.

  • View your Site Summary. Glancing at this report will give you a quick overview of unique visitors, number of visits, average visitors per visitor, number of pages viewed, and other pertinent data.

  • Review your Monthly History report. You can compare your unique visitors this month to last month or six months ago or the same month form a year ago.

  • Examine Days of Month report. This will tell you which days brought you the most traffic. Was that special promotion you launched last week effective?

  • Review your Robots/Spider Visitors report. Are Googlebot and MSNBot crawling over your pages? If not, you may need to go register with them.

  • View your Visits Duration report. Are most visitors leaving within 30 seconds? It may be time to revamp your website.

  • Check out your Top Pages report. What pages are visitor favorites? Now try to figure out why.

  • View your Site Referrer report. Where is your traffic coming from?

  • View your Keywords and Keyphrases report. Which words are working for you?

  • View your HTTP Error Codes report. Are there problems on your site you need to fix?