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9 Ways to Quickly Summarize Your Website's Performance

Part of the Web Analytics For Dummies Cheat Sheet

You don't need to spend hours poring over your website's web analytics report to get some big news. Here are a few ways to quickly analyze your website.

  • View your Site Summary. Glancing at this report will give you a quick overview of unique visitors, number of visits, average visitors per visitor, number of pages viewed, and other pertinent data.

  • Review your Monthly History report. You can compare your unique visitors this month to last month or six months ago or the same month form a year ago.

  • Examine Days of Month report. This will tell you which days brought you the most traffic. Was that special promotion you launched last week effective?

  • Review your Robots/Spider Visitors report. Are Googlebot and MSNBot crawling over your pages? If not, you may need to go register with them.

  • View your Visits Duration report. Are most visitors leaving within 30 seconds? It may be time to revamp your website.

  • Check out your Top Pages report. What pages are visitor favorites? Now try to figure out why.

  • View your Site Referrer report. Where is your traffic coming from?

  • View your Keywords and Keyphrases report. Which words are working for you?

  • View your HTTP Error Codes report. Are there problems on your site you need to fix?

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