6 Tips for Establishing a Social Media Marketing Campaign
Part of the Social Media Marketing For Dummies Cheat Sheet
Marketing directly to influencers — rather than consumers — through social media requires that you put together a whole new game plan. Follow these tips as you establish your social media marketing (SMM) campaign:
Develop SMM guidelines for your organization. It provides critical guidance for your employees as they practice social media marketing.
Establish clear objectives for your social media marketing efforts. Don't experiment for the sake of experimenting.
Create a roadmap for your social media marketing efforts. This will help you plan resources, conduct research, coordinate marketing programs, and deploy new tactics.
Define your metrics for success up front before you execute your roadmap.
Recognize that SMM programs don't have neat end dates. Plan your resources and budget carefully to allow for continuous nurturing.
Make sure you understand your customer base. Know who talks to each other and who influences whom before launching any program.