Thousands of free WordPress themes are available, but you might also want to consider premium (for purchase) themes for your site. The adage “you get what you pay for” is something often quoted when referring to free services or products, including WordPress and free themes.

You can’t find, preview, or install premium themes by using the Add New Themes feature on your WordPress Dashboard. You can find, purchase, and download premium themes only from third-party websites. After you find a premium theme you like, you need to install it via the FTP method or by using the Dashboard upload feature.

These five developers are doing some amazingly innovative things with WordPress themes.



iThemes emphasizes business WordPress themes that use WordPress as a full-fledged and powerful content management system. The site’s pride and joy is iThemes Builder, which is more a build-a-WordPress website tool than a typical theme.


Organic Themes

Organic Themes has a great team, paid support moderators, and WordPress themes that are as much quality, from a code standpoint, as they are beautiful.



WooThemes has a wide selection of high-quality themes with excellent theme options and support. The highlight theme is Canvas, a highly customizable theme that has more than 100 options to personalize your site via a theme options panel.



Press75 offers a number of niche themes for photography, portfolios, and video. Check out the Video Elements theme for a great example.


Headway Themes

Headway Theme’s signature theme is Headway, which offers drag-and-drop layout editing and advanced, easy-to-use styling options.