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10 Tips for Enhancing Your LinkedIn Profile

Part of the LinkedIn For Dummies Cheat Sheet

Your LinkedIn profile page is your personal home page to the business world. To enhance your profile, log in to your LinkedIn account, click Profile, and choose Edit Profile from the top navigation bar that appears. Then follow these tips:

  • Create a customized URL. For example, you can set up your LinkedIn profile to be found at www.linkedin.com/in/joelelad instead of the default, which could be www.linkedin.com/in/4JPA678.

  • Add a professional-looking head shot photo to your profile (something classy).

  • Add your past employers so as many former co-workers as possible can find you.

  • Make sure your professional headline emphasizes any keywords you want to use to promote yourself.

  • Make your profile public and set it to Full View so your LinkedIn profile shows up in web search results.

  • Add links from your LinkedIn profile to websites you are trying to promote, like your blog, e-commerce store, or company website.

  • For web site links that you add to your profile, select Other and rename each link to include meaningful keywords. For example, instead of calling it “My Blog,” call it “Joel’s E-Commerce Product Blog.”

  • Include all of your main e-mail addresses in your profile so people can connect with you. LinkedIn does not display your e-mail addresses to the public; it simply keeps your e-mail addresses on file when someone tries to connect with you.

  • Fill in the Summary field of your profile with your critical skills and important career-related keywords, and be sure to fill out the Skills section with your skill list as well.

  • Add a link to your LinkedIn profile in your e-mail signature file.

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LinkedIn For Dummies Cheat Sheet

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