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Turn Fixed Features into Emotional Benefits for Sales Prospects
Create an emotional tie-in to link the sales prospect with your product. Build a mental image (stirring your sales prospect's emotions) that shows how the product can benefit his or her life. Carefully [more…]
People to Help You Find Sales Prospects
When looking for sales prospects, you don’t need to limit your search to just the people you know. Find sales prospects in the people who know your people. Friends, family, clients, and everyday contacts [more…]
Your Sales Prospecting Mindset
Reinforce your sales prospecting mindset with a few tips, starting with this: Remember that everyone you meet is a potential sales prospect and you have the key to success: You look at people differently [more…]
Sales Prospecting For Dummies Cheat Sheet
To succeed in sales prospecting, realize that everyone you come in contact with is a possible sales prospect or can connect you to a potential client; and that you're going to hear the word [more…]
Setting Up Your Baseline in Excel Sales Forecasting
You need to provide a solid baseline (history) in order for your Excel forecast functions to work accurately in Excel sales forecasting. This chart shows you some ways to arrange data for your baseline [more…]
The Analysis ToolPak in Excel Sales Forecasting
The Analysis ToolPak in Excel sales forecasting figures out what's going on with your data without your having to enter formulas. Excel's Analysis ToolPak has three useful tools for directly forecasting [more…]
Excel Sales Forecasting Functions
Give these sales forecasting functions in Excel a good baseline and you can get a handle on future sales business. Some Excel forecast functions and their actions appear in the following chart — keep it [more…]
The LINEST Function in Excel Sales Forecasting
The LINEST (or linear estimate) function in Excel sales forecasting uses formulas to calculate a regression equation and related statistics. This chart shows the information the Excel LINEST function will [more…]
Buyer and Seller Agreements in Importing and Exporting
Whether you’re importing or exporting goods, business agreements need to exist between the person you’re buying from or selling to, and the following key points need to be included in those agreements: [more…]
Legal Dangers in International Trade
Import and export laws differ from one country to the next. Make sure you know the laws regarding international trade wherever you’re doing import/export business. Watch out for these common legal pitfalls [more…]
Questions to Ask before Starting Your Import/Export Business
If you’re considering entering the world of global trade by starting your own import/export business, ask yourself these important questions to see if ready to commit your time and money to the venture [more…]
Import/Export For Dummies Cheat Sheet
If you’re thinking about starting an import/export business, do some research and ask yourself some key questions to see if a career in international trade is right for you. Make sure you’re in agreement [more…]
Time Planning for Maximum Sales Success
Time planning for sales success starts with setting goals because that’s the only way you can tell what the most productive tasks are at any given moment. When you’re planning for the coming day of selling [more…]
Keeping Sales Prospects Happy with a ‘Thank You’
Everybody likes to be appreciated. So use a follow-up system to let your customers know that you appreciate their business. The following list offers ten instances in which thank-you notes are appropriate [more…]
Getting Your Sales Patter Just Right
Most people don’t think they talk too much, but you’d be surprised by how much talking is done compared to how much is needed. To develop your ear and improve your sales technique, try these two simple [more…]
Selling For Dummies Cheat Sheet (UK Edition)
Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this Cheat Sheet [more…]
Meeting Sales Prospects for the First Time
When you meet prospective clients during the selling cycle — or anyone, for that matter — for the first time, your goal is for them to like and trust you. You can accomplish that goal and be on your way [more…]
Handling Objections as You Sell
An important step in the selling cycle is listening to and responding to your prospect’s concerns and objections. Here are the steps to take when a person objects to something about the product or service [more…]
Quick Pointers for Closing Any Sale
Most sales are lost because salespeople didn’t clearly ask for the business or asked at the wrong time. If your product or service has proven to be truly a good decision for your client, it’s your obligation [more…]
Qualifying Your Prospective Clients during the Selling Cycle
When you first meet with prospective clients, you need to qualify them — in other words, you need to see whether the product or service you sell meets their needs. To help you remember what to ask during [more…]
Making Winning Sales Presentations
People don’t buy logically. They buy emotionally and then defend their decisions with logic. Your sales presentation must not only capture and hold the attention of potential clients but should also involve [more…]
Selling For Dummies Cheat Sheet
With the right selling skills in your arsenal, you’ll have more happiness and satisfaction in all areas of your life, not just in your selling career (although your selling will certainly benefit, too) [more…]
How to Avoid Business Trouble: Eight Key Rules
A dangerous area of marketing arises when people try to bypass regulations that ensure fair pricing, safety, and honest advertising. In the UK, as in Europe and North America, there are regulations as [more…]
Choose an Online Marketplace
For selling physical products, the key to using a mom blog effectively to send traffic to your online store is to use a soft-sell approach. It’s hard to build up a loyal audience if your blog is simply [more…]
Set Up Payment System for Mom Blog Products and Services
Mom bloggers selling products and services need a way to collect payment, such as PayPal. The great part about working with an established online marketplace is that these sites have a built-in customer [more…]
