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Turn Fixed Features into Emotional Benefits for Sales Prospects

Create an emotional tie-in to link the sales prospect with your product. Build a mental image (stirring your sales prospect's emotions) that shows how the product can benefit his or her life. Carefully [more…]

People to Help You Find Sales Prospects

When looking for sales prospects, you don’t need to limit your search to just the people you know. Find sales prospects in the people who know your people. Friends, family, clients, and everyday contacts [more…]

Your Sales Prospecting Mindset

Reinforce your sales prospecting mindset with a few tips, starting with this: Remember that everyone you meet is a potential sales prospect and you have the key to success: You look at people differently [more…]

Sales Prospecting For Dummies Cheat Sheet

To succeed in sales prospecting, realize that everyone you come in contact with is a possible sales prospect or can connect you to a potential client; and that you're going to hear the word [more…]