Video Marketing

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How to Ensure an Awesome Experience for the Viewer of Your Marketing Video

A video marketing good concept is simply a starting point for creating the script. Though the story and model provide the foundation for the video, it still needs additional layering to be truly compelling [more…]

How to Create a Storyboard for Your Marketing Video

A storyboard is a piece of paper with boxes drawn on it that show how every shot in a marketing video will be visually represented. Shots can be quite elaborate creations or simply rough sketches. The [more…]

How to Script Elements of a Marketing Video

A marketing video concept can easily be communicated verbally or simply in a written paragraph or two, but to turn an idea into production, you need a detailed script that tells everyone in the production [more…]

How to Script Dialogue for a Marketing Video

Not every marketing video has dialogue, but if your actors talk to each other, you have to write out what they're going to say and incorporate it into the action. The characters’ names are set up in the [more…]

How to Calculate a Video Marketing Budget

The price you pay for video marketing can range from zero to an amount as high as your imagination and wallet can bear. Most television commercials are produced by advertising agencies, whose average budgets [more…]

How to Pick the Perfect Marketing Video Location

Look over your marketing video script and list all your locations. Whether you have a single locale, or 20 locales, be sure that all of them are not only appropriate but also interesting and memorable. [more…]

How to Film Marketing Videos in Public Places

Laws differ among states, but you can generally shoot marketing video freely in public places, unless they’re specifically prohibited. Keep in mind the difference between a group of 3 or 4 people shooting [more…]

How to Green Screen Your Marketing Video

So you had too many cups of coffee when planning your video marketing and got a little out of control when writing your script and dreaming up shooting locations. Before you press the Delete button on [more…]

How to Capitalize on Internal Resources for Your Video Marketing Campaign

You may have friends or company colleagues who want to volunteer their time on your video marketing project. Including fellow employees as cast members for internal videos is especially smart — not just [more…]

How Much Will It Cost to Promote Your Marketing Video?

The moment your marketing video is complete, you want people to see it. You most likely need to spend money to get the video in front of your prospects. How much money you spend to promote your video depends [more…]

How to Prepare for Marketing Video Shoots

Buy a production notebook to make your film or video marketing production extremely well organized. A good old-fashioned, three-ring notebook, the type often carried by schoolchildren, works perfectly. [more…]

How to Plan a Realistic Schedule for Shooting a Marketing Video

When you watch a short scene in a marketing video, you may believe that creating the scene was a simple task. And if the video is no good, it probably was a simple task. Finding a unique and memorable [more…]

How to Direct a Marketing Video

You’re ready for the first take of your marketing video. Your camera is set up, your actors are in place, and eyes are on you. What do you say and when do you say it? You can actually set up a smooth productive [more…]

How to Find the Best Shot When Making a Marketing Video

Your selection of camera angles, or shots, for your marketing video is limited, technically, only by your imagination, though you should master the basic principles before trying any fancy tricks. In Hollywood [more…]

How to Shoot an Interview-style Marketing Video

Shooting an interview is a fairly easy task. In the world of marketing videos, you’ll likely shoot sit-down interviews. Follow these steps to shoot a simple but professional-looking interview: [more…]

How to Choose an Editing Platform for Video Marketing

The first item to choose in selecting an editing system for you video marketing project is the hardware. Most people use the computer they already have, but if you happen to be in the market for a new [more…]

Tools to Trim Your Marketing Video

When it comes to recording for video marketing, clips often tend to be too long. If you want to use a one-take video, you can simply trim off unwanted pieces at the beginning and the end. Fortunately, [more…]

How to Shoot a Marketing Video with the Edit in Mind

The low cost of using a modern digital camera eliminates any concern about shooting additional footage in shooting a video marketing project. That’s why people tend to shoot way too much footage, which [more…]

Prepare to Edit Your Marketing Video: Log the Footage

After you return from a marketing video shooting location, follow these general steps to log your footage — the most important step in preparing for the editing process: [more…]

How to Make a Rough Cut of Your Marketing Video

The first step in determining what your marketing video will look like is to make a rough cut, in which you line up all the good footage to figure out what works. A rough cut is typically much longer than [more…]

How to Fine-Tune Marketing Video Edits

Marketing videos can benefit from a number of relatively simple steps you can follow to improve certain aspects that viewers may not even consciously recognize: [more…]

How to Get Feedback on Your Marketing Video

You should follow the lead of professional studios when crafting your marketing video. On the big premiere day of many Hollywood movies, hundreds or even thousands of people have already seen it. Movie [more…]

How to Choose Music for Your Marketing Video

You may wonder why music is even necessary in a marketing video that isn’t destined to sell a pop singer’s latest album. Music determines a lot about the perception of your message because viewers make [more…]

How to Insert Music into Your Marketing Video

After you have selected (or even recorded) music for your marketing video, it’s time to insert it into the video. The mechanical aspect of this task is easy to complete. Follow these steps in your editing [more…]

How to Edit Your Marketing Video to Fit the Music

When you have a piece of music that matches well the emotional purpose of your marketing video, fine-tune your edit to maximize the effect of the music. For example, you can extend a scene slightly to [more…]


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