Video Marketing

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Video Marketing For Dummies Cheat Sheet

Video marketing is absolutely necessary for any business in today’s digital, social, and visual world. There’s a lot to do, but taking a step-by-step approach to creating an effective video and building [more…]

How to Inform with News-Style Video Marketing

The reason that TV news has been around forever is that it’s effective. You can use that to your advantage in video marketing. People simply want to be informed. News media companies spend millions of [more…]

Why You Should Consider Video Marketing

After you create your own video, you can use it to communicate in ways that other marketing tools don’t. Though video won’t replace websites, direct mail, and trade shows as effective ways to generate [more…]

Video Marketing as a Strategy

After you understand the power of well-made video, you’ll undoubtedly want plenty more. But don’t produce video haphazardly — an effective video marketing strategy requires forethought, planning, and consistency [more…]

Basic Video Marketing Tactics

A strong video marketing strategy deserves strong action. You can add video to your marketing arsenal in several tactical ways. Consider adding these basic video tactics to your box of tools: [more…]

How to Create Marketing Videos

The marketing video making process can seem intimidating at first glance, but order exists in the process. Your first time out, you’ll undoubtedly spend extra time on understanding and executing the process [more…]

Should You Hire Someone to Produce Your Marketing Videos?

The video production process isn’t for everyone in marketing. Your company, for example, may not have enough employees with the necessary time, talent, or desire to maneuver the process and develop systems [more…]

Why Viral Isn’t Always Virtuous for Video Marketing

The first topic that comes to mind for most marketers considering video marketing is videos that “go viral” — many a marketer now dreams of creating videos that tally zillions of hits and draw millions [more…]

Diet Coke and Mentos: One of the First Marketing Videos to Go Viral

One of the most successful viral videos of all time originally had nothing to do with marketing for the two companies featured in the video. The original concept was a simple experiment by a couple of [more…]

How to Make a Marketing Video Go Viral

Though no perfect formula specifies how to make a marketing video go viral, a recognizable pattern exists. If you truly want to take a shot at viral fame, follow these steps to increase from one viewer [more…]

Communication Chokepoints in Video Marketing

Most companies want to confirm that they’re receiving identifiable value from the time and money they spend on video marketing. The surest way to recognize return on investment [more…]

How to Identify Communication Chokepoints in Video Marketing

This step-by-step process can help you identify chokepoints that can be addressed through video marketing. Make someone accountable to involve the appropriate people from the sales and management departments [more…]

How to Align Your Team with Video

Motivating different types of people to do or say the right things in the right ways consistently is always a challenge. Video marketing is a useful way to get all team members on the same page. [more…]

How to Maximize Your Training Technique with Video

If a picture is worth a thousand words, a video must be worth ten thousand words of how-to training. Every company has to train employees to use a process. Creating a video library for training saves you [more…]

How to Use Video Marketing to Enhance the Sales Process

Most people associate video marketing with business development, and for good reason. Video is now cheap to make and easy to distribute to people who have never heard of you. But video marketing isn’t [more…]

How to Generate Leads and Attract Buyers with Video Marketing

Integrating video effectively into your marketing strategy requires planning and an understanding of the task you’re trying to accomplish with your message. Companies are always looking for new ways to [more…]

How to Remove Buyer Objections with Video Marketing

Not every customer is ready to buy after becoming aware of your product, but video marketing can help people to become willing to buy. Many salespeople have to complete the process of eliminating concerns [more…]

How to Build Credibility with Video Marketing

New prospects want to know that they’re dealing with honest and forthright people who can deliver what they promise. You can use video marketing to answer the questions in the following three categories [more…]

A Video Marketing Integration Plan

Effective marketing with video requires a series of carefully constructed steps, integrated and executed with the purpose of moving a buyer to take action. This strategy requires planning and investment [more…]

How to Integrate Video into a Marketing Plan

After you establish a strategy for combining video with your other marketing tools, budget the amount of money you’re willing to invest in your overall plan. You also need to set a timeline for video releases [more…]

How to Decide What Type of Marketing Video to Use

You need to be completely clear about why you are producing a marketing video before determining the type you will use. A video type determines the structure of a video used for marketing. There are several [more…]

How to Story-Tell for Video Marketing Impact

People love stories. They thrive on them. Stories allow you to put actions and words into context. When marketing a product or service with video, stories help you show prospects what you’re about, without [more…]

How to Use Demonstrations and Capture Events for Video Marketing

Many companies connect with their customers in video marketing by showing them how to use their products effectively. A video may be useful for this purpose when text or pictures alone cannot adequately [more…]

How to Use Animation or PowerPoint-Style for Video Marketing

In video marketing, animation serves as more of a convenience than an art form. Animation allows for the fast creation of complex visual imagery without having to endure the challenges of sets, props, [more…]

How to Use Humor Effectively for Video Marketing

Knock-knock! Who’s there? Iowa. Iowa who? Iowa lot of money for my marketing campaigns. This joke may not be the funniest for video marketing, but it serves well for exploring humor as an effective marketing [more…]

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