How to Use Twitter Hashtags for Effective Marketing
Hashtags — also called #hashtags — allow Twitter users to tag their tweets to provide context to their tweets or designate them as being part of a particular conversation. You can use hashtags in your [more…]
Tips for Maintaining a Professional Tone on Twitter
If you are using Twitter for marketing, you have to take several things into consideration. You must balance your tweets so that you don’t overwhelm (and lose) your followers as a result of posting too [more…]
Ten Tools for Increasing Your Twitter Productivity
While you slowly work through the ins and outs of using Twitter to drive business and increase your brand awareness, how do you manage all the followers, replies, groups, friends, and direct messages? [more…]
The Five Rules of Location-Based Marketing
Although most users of location-based services use them for fun and entertainment, they like getting value from it as well. When you're marketing with a location-based service, you'll find success if you [more…]
What Goes Into a Good Location-Based Offer?
Wondering what goes into a good offer? The Ben & Jerry's offer is widely considered a good offer. The ice cream chain offers a foursquare deal of 3 scoops of ice cream for [more…]
The Big Players in Location-Based Marketing
Start off exploring these main players in location-based services and then, when you feel comfortable with your marketing strategies, you can branch out to other smaller, niche services. [more…]
Location-Based Marketing For Dummies Cheat Sheet
With more people owning smartphones and checking in to location-based services, the possibility of reaching a meaningful swath of consumers — and more importantly, knowing where they are during the day [more…]
Using Social Media to Promote Your Restaurant
Increasingly, social media (such as Facebook and Twitter) is the way people connect with each other, celebrities, brands, products, and yes, even brick-and-mortar restaurants. To improve your restaurant's [more…]
Using Facebook and Twitter to Boost Your eBay Sales
Lots of folks are on Facebook and Twitter for business reasons. Like them, you can use your Facebook page and your Twitter accounts to bolster your eBay sales. Before you can have a business page on Facebook [more…]
Design Tips for Effective Business Websites
MBA-level executives know that a well-designed business website is critical for attracting customers and generating sales. When customers access websites, they want to find information quickly. The easier [more…]
Take Control of Your Location-based Content on Google
Location-based services are often associated with the check-in, but people search for places through search engines and map applications too. Google is the most-often-used search engine, so it’s important [more…]
Metrics Available on Google Places for Location-based Campaigns
When you take control of your location-based content by claiming your business on Google Places, you will get a Google Analytics–style dashboard that shows how much activity you’re getting on your page [more…]
Enhance Location-based Google Results for Your Business
After you have claimed your business on Google Places and updated all of your location-based content there, you may wish to consider the possibilities of Google AdWords Express. Google AdWords Express [more…]
Location-based Marketing with Twitter Places
Twitter has a feature called Places that allows you to geotag a tweet with your current location. Twitter grabs your location and appends it to your tweets. You can then analyze tweets by geography. [more…]
Use Bing Local in Your Location-based Marketing Campaign
Bing, Microsoft’s search engine, has its own location-based business directory called Bing Local. Bing Business Portalallows you to do things like tailor or correct the information about your business [more…]
GPS Driven Advertising in Your Location-based Marketing Campaign
Some mobile advertising networks are digital advertising platforms for mobile. They allow you to buy placements on mobile web-sites. When you buy placements, you get to put your ad in that spot for a given [more…]
Use Owned Media to Build Customer Relationships
Owned media are the channels you control: your web-site, mobile sites, blogs, Twitter, Facebook, LinkedIn, YouTube, and location-based service (LBS) pages like foursquare, Gowalla, and Yelp. It’s the place [more…]
Cross-promote between Facebook, Twitter, and Your LBSs
Encourage your customers to cross-post their check-ins from a location-based service (LBS), such as foursquare, to Facebook and Twitter. And be sure you link from your LBSs to your web-site, Facebook and [more…]
Integrate Your Website and Blog into Location-based Campaigns
Social media and location-based marketing gain momentum from cross-promotion with more traditional online marketing like your website and blog. Yes, believe it or not, having a website and a blog are now [more…]
Leverage Yelp Reviews in Your Location-based Marketing Campaign
Location-based services are often associated with the check-in, but people search for places using niche applications too. Yelp is such an application. It is an enormous social network dedicated to helping [more…]
Tips for Building Loyal Online Customers
Getting traffic, or visitors, to your website is only the first step in building your online business. To be successful, you want to convert visitors into customers who keep returning to your site. Use [more…]
Using Social Media to Promote Your Business
Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social [more…]
Dell Leverages Social Buzz for New Product Launch
You can use social media to turn a negative situation into a positive. In this situation, Dell was burned by social media, but the company managed to turn the situation around. By “listening” to the conversations [more…]
Google AdWords For Dummies Cheat Sheet
Google AdWords is an advertising revolution. Your ads can be seen by thousands of people searching specifically for what you have, and you pay nothing until a searcher clicks your ad to visit your website [more…]
A Checkout System for Your Mobile Site
If everything goes well, you ultimately guide your shoppers on your mobile website to the checkout: the place where the key action — money moving out of shoppers’ accounts and into yours — happens. As [more…]
