Marketing Online

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Leverage Yelp Reviews in Your Location-based Marketing Campaign

Location-based services are often associated with the check-in, but people search for places using niche applications too. Yelp is such an application. It is an enormous social network dedicated to helping [more…]

Dell Leverages Social Buzz for New Product Launch

You can use social media to turn a negative situation into a positive. In this situation, Dell was burned by social media, but the company managed to turn the situation around. By “listening” to the conversations [more…]

Google AdWords For Dummies Cheat Sheet

Google AdWords is an advertising revolution. Your ads can be seen by thousands of people searching specifically for what you have, and you pay nothing until a searcher clicks your ad to visit your website [more…]

A Checkout System for Your Mobile Site

If everything goes well, you ultimately guide your shoppers on your mobile website to the checkout: the place where the key action — money moving out of shoppers’ accounts and into yours — happens. As [more…]

Tips for Marketing on Your Own Website

As a smart businessperson, you want to make full use of the web to market your goods and services. This includes running your own website. Use these quick tips to optimize your site for marketing effectiveness [more…]

Essential Tasks of a Successful Marketing Website

Your website can be your strongest marketing tool. It serves as the face your business presents to the online world. If visitors find that face engaging, you’re on your way to increased sales. You should [more…]

Crucial Search Engines for Web Marketing

To market goods and services successfully on your own website, you must submit your site for free to these three search engines. They cover well over 90 percent of the natural search market: [more…]

Use Social Media to Enhance Your Web Presence

Use social media to entice visitors to visit or return to your hub web site where they will receive your full message. Double the benefits by optimizing every social media channel to improve your search [more…]

Market Research Sites to Use for Web Marketing

You want your business website to attract customers — that’s the whole aim of your web marketing strategy after all. Time spent researching your target market, industry news, or competition is never time [more…]

Defining Web Marketing Terms

It helps to know the jargon when you venture into new territory, like web marketing. To make the most of your online marketing strategies, make yourself familiar with the terms in this list: [more…]

The Power of Social Media when Marketing Your Dog Photography Business

Gone are the days where you have to pay for mailing lists and market research. Forget about shelling out your hard-earned cash to direct mail companies to make your clients come to you; you can go to them [more…]

Essentials: Use Social Media Strategically with Cause Marketing

Telling you that you should use social media with cause marketing is a little like Moses coming down from Mount Sinai and telling people he just got the Ten Commandments from The Almighty. You just have [more…]

Social Media as a Cause Marketing Cost Saver

Social media is powerful, ever-growing, and here to stay. It’s also free. Social media and cause marketing belong together!

Social media teaches you cause marketing. The key thought leaders and blogs in [more…]

Cause Marketing Program and SEO

People are searching for information on your cause marketing program, and the better you use search engine optimization (SEO) for your website, the more likely they are to find you on the Internet. [more…]

What Online Community Managers Can Learn from Successful Discussion Forums

Online discussion forums have been around since the Internet’s early days and they’re still a gathering place for like-minded community discussion. Plenty of forums on the web have thousands of active [more…]

What Online Community Managers Can Learn from Blogging Communities

Whether bloggers blog for themselves or on behalf of a brand or client, it’s up to them to manage their online community. The blogger writes up the topic du jour, and his community responds in kind. Content [more…]

How to Avert Anarchy with Online Community Guidelines

Here’s the thing about rules; no one likes being told how to behave, but after a while, online community members realize it’s good to have some guidelines. In the real world, there are reasons kids are [more…]

How to Enforce Online Community Guidelines: Issue Warnings

After you have your online community guidelines in place, you need to take appropriate action when necessary. Every broken rule must have a consequence, and the severity of that consequence depends on [more…]

How to Enforce Online Community Guidelines: Take It Outside

The best online communities show very little negativity, but that doesn’t mean it’s not there. Public chastising by the community manager is embarrassing, and hurt feelings may ensue, even if you feel [more…]

Enforcing Online Community Guidelines: When to Ban Members

Asking members to leave an online community sort of goes against the grain when it comes to building a community. Community managers want to add new members, not get rid of them. Still, on some occasions [more…]

Avoid Being Heavy Handed When Enforcing Online Community Guidelines

Just because you have the power to do so doesn’t mean that all online community issues require warnings and bannings. Yes, you want to nip negativity in the bud, but no, you don’t want to get petty about [more…]

Online Community Management: Respectful Disagreement or Personal Attack?

A common mistake made by online community managers, especially bloggers, and people who are commenting in a community, is to take comments that aren’t in agreement as a personal affront. [more…]

How to Respond to Accusations of Censorship in Your Online Community

The owners of each community have the right to create and enforce any rules they want. It’s not censorship to remove a spammy link or comment that uses profanity or vulgarity; it’s being respectful of [more…]

Use Policy and Guidelines Pages on Your Online Community

Online communities are only as good as their rules. Seriously. If community managers don’t put a comment policy and community guidelines into place, everyone will run amok. Some members like to see how [more…]

How to Create Your Online Community Comment Policy

Online community comment policies should be fair and balanced. If you have too many rules, participants may feel stifled and get a little turned off. If you don’t have enough rules, anarchy ensues. Create [more…]

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