How to Encourage Your Followers to Retweet
Anyone who’s used Twitter for a few days is already familiar with the concept of retweeting. However, that doesn’t mean a follower is going to do it. If you are a Twitter marketer, you need to make it [more…]
How to Create Interesting Tweets
Being interesting on Twitter doesn’t just mean having something clever and witty to say, although that doesn’t hurt. Being interesting actually means that you write things that aren’t just commercial in [more…]
How to Develop Your Twitter Persona
From a traditional marketing standpoint, advertising and design are created to tell a story. On Twitter your tweets creates your persona or how your followers perceive of you. Your story is the lifeblood [more…]
How to Keep Up with Trends on Twitter
As a Twitter marketer, knowing what people are talking about on Twitter can help you hone your message. Lucky for you, Twitter actually keeps track of what people are talking about and counts keywords. [more…]
How to Track Twitter Hashtags
Sometimes, you need to track hashtags, for example, if you want to see whether twitterers are mentioning your company, brand, or event. People talk about you and your company on Twitter, although probably [more…]
Avoiding Interruption Marketing Tactics on Twitter
Many Twitter marketers use the interruption-based marketing model, and they can’t understand why they aren’t reaping the benefits of followers. But these marketers don’t seem to realize that people are [more…]
How to Develop Twitter Marketing Keywords
Picking good keywords can help your Twitter marketing efforts. Choose one, two, or maybe three words that describe the topics prevalent in your industry. Customers find you by using keywords, and whether [more…]
How to Find People Tweeting about Your Keywords
After you figure out keywords that will fuel your Twitter marketing campaign, you need to figure out who is talking about them on Twitter. They are among the people you want to have as followers. Twitter [more…]
How to Promote Your Niche by Using Tweets
By marketing on Twitter you can target your message easily, but you have to overcome a major hurdle: Everyone is being hit with thousands of advertising messages online and offline every day, according [more…]
Promoting the Right Way on Twitter
You already know you can reach a wide audience when you do your marketing on Twitter, but what is the most effective way to promote your business? You can find a couple of schools of thought on when and [more…]
Why Use Twitter for Customer Service?
Remember, Twitter is just a tool that combines texting, chat, and e-mail. And if your customer service representatives are already proficient at texting, chat, and e-mail, they’ll be whizzes at Twitter [more…]
How to Respond to Public Complaints on Twitter
If you are using Twitter for customer service, some people in your company may start feeling a little nervous (usually, they’re in the legal department). They may be thinking, do we really want our company’s [more…]
Using an RSS Feed to Track Your Brand on Twitter
You need to listen to your customers on Twitter because that’s where people are talking. Twitter has over 170 million users worldwide, and it’s the most popular micro-blogging tool. Although it doesn’t [more…]
Using Twitter for Customer Service for a Small Business
You, yes you, the small-business owner, can use Twitter for customer service. You may think you don’t have time for Twitter, because running your business can be very time consuming. [more…]
Guidelines for Managing Your Reputation on Twitter
When you run a Twitter marketing campaign take special care with your reputation. After all, how your Twitter followers perceive of you is an important factor in making your business successful. Your reputation [more…]
How to Promote and Tweet Live Events on Twitter
Twitter offers you one more promotional tool in your marketing toolbox. If you already work with newspapers, radio and TV stations, and other media outlets, you’re more than ready to tackle Twitter to [more…]
How to Use Reputation Management Services on Twitter
Managing your reputation on Twitter is crucial, if you are using Twitter to market your product, business or brand. Lucky for you, you can monitor your reputation through the free or paid automated services [more…]
How to Use Twitter to Communicate a Crisis
If you are marketing on Twitter you may find yourself having to manage a crisis. During an emergency, whether it’s a public health scare or a product recall, or your CEO just absconded with millions of [more…]
How to Deal with Tweets about You
It can be a tough thing to control the message about your company on Twitter. This may not sound like too big of a deal if people are praising you or your products and services. But it may be a tough pill [more…]
How to Write a Twitter Bio That Promotes Your Business
Your Twitter marketing campaign should begin with a well-thought out Twitter bio. You can use your bio to explain yourself in 160 characters, which is 20 more characters than Twitter allows in regular [more…]
How to Use Twitter to Share Blog Content
Sharing your blog content is the name of the game in developing thought leadership on Twitter. Believe it or not, when marketing via thought leadership, the goal is to give away your information and your [more…]
Ten Do’s for Marketing Your Business on Twitter
Twitter can be a powerful marketing tool if used correctly. Although some of the rules for marketing on Twitter are just commonsense, read the tips listed here to make sure you are making the most of your [more…]
Ten Don’ts for Marketing on Twitter
Want to make the most of your Twitter marketing presence? Here are the top ten pitfalls, mistakes, and practices to avoid when you’re using Twitter to market yourself and your product [more…]
Great Twitter Marketing Ideas in 140 Characters
These thoughts on how to use Twitter as a marketing tool come from experts all over the world. Many marketing experts replied by tweet, so all the advice here comes to you in nuggets of 140 characters [more…]
The Best Twitter Tools and Support Apps
Twitter applications can really make Twitter fun and easy to use and turn it into a great marketing tool. Here’s a list of the top Twitter applications that you can use to help you go about your daily [more…]
