Making Use of Headers in Your E-Mail Marketing Messages
When used appropriately, the header of your e-mail marketing message lets your audience identify you as a trustworthy sender and helps them determine whether your e-mails are worthy of immediate attention [more…]
Designing the From Line for Your E-Mail Marketing Messages
The From line of your e-mail marketing message helps to ensure that most e-mail programs display enough information for your audience to identify and trust you as a desired sender. Plus, most recipients [more…]
Designing the Subject Line for Your E-Mail Marketing Messages
The Subject line of your marketing e-mail gives your audience a hint at the e-mail’s content. About a third of consumers use the Subject line to determine whether to open your e-mail. The most effective [more…]
Using E-Mail Marketing on Facebook
Facebook gives e-mail addresses to anyone who wants one, so you can send regular marketing e-mails to your prospects and customers when they opt in to your e-mail list using an [more…]
Using E-Mail Marketing on Twitter
At the time of this writing, Twitter doesn’t give e-mail addresses to their customers, but Twitter can still be part of your e-mail marketing campaign. Twitter does provide customers with an inbox for [more…]
Using E-Mail Marketing on LinkedIn
You can send e-mail marketing messages to your LinkedIn connections and to other LinkedIn users who accept messages outside their own connections using three basic messaging methods: [more…]
Adding Social Features to Your E-Mail Marketing Messages
To get even more mileage out of the marketing e-mails you put your heart into, you can incorporate the functions of social media sites with your e-mails by [more…]
Comparing Mobile E-Mail Marketing Methods
Think of e-mail marketing as one of many forms of mobile communication. Each of these many methods has advantages and disadvantages. This table compares the main forms of mobile communication so you can [more…]
Designing a Mobile-Friendly E-Mail Marketing Message
In designing your e-mail marketing messages, keep in mind that your audience may access your message on both a computer and a mobile device. Consider how your design will work in all formats — you have [more…]
Tracking Data in Your E-Mail Marketing Campaign
You have to be an advanced HTML and database programmer to track your marketing e-mails on your own, but an e-mail marketing program (EMP) can do the work for you. EMPs automatically add special tracking [more…]
Calculating Bounce and Non-Bounce Rates for Your E-Mail Marketing Campaign
You want all your e-mail marketing messages to get to their intended targets. Unfortunately, that rarely happens, and some of your messages come back as undeliverable, or [more…]
Calculating the Open Rate for Your E-Mail Marketing Campaign
Open rate is one of the e-mail marketing industry’s most misleading terms. It actually measures the number of specific interactions with an e-mail server after the e-mail is sent expressed as a percentage [more…]
Calculating the Click-through Rate for Your E-Mail Marketing Campaign
Your click-through rate is the number of unique individuals who click one or more links in your marketing e-mail expressed as a percentage of total tracked opens. Links could include [more…]
Content Blunders to Avoid in Your E-Mail Marketing Messages
You can deliver lots of different kinds of content in your marketing e-mails, but just because you can send something doesn’t necessarily mean that you should. Avoid sending content that makes your e-mails [more…]
How to Reduce Blocked E-Mail Marketing Messages
The reasons your marketing e-mails sometimes get blocked are many and varied, but you can reduce the chance that your e-mails will be waylaid by following a few guidelines: [more…]
How to Choose an E-Mail Marketing Provider with a Good Sender Reputation
Getting more of your marketing e-mails delivered starts with sending your e-mail from a reputable e-mail server. Because your own e-mail server isn’t likely to have a reputation, delivering your mail through [more…]
How to Use Click-Through Data in Your E-Mail Marketing Campaign
Every time someone clicks a link in your marketing e-mail, you have the opportunity to track the click back to the individual, use the information to accomplish more meaningful objectives, and increase [more…]
Types of Images to Use in Your E-Mail Marketing Messages
Images should reinforce the text in your marketing e-mails or tell the story of your e-mails all by themselves. Some people scan your e-mail just to look at the images. [more…]
Automating Your E-Mail Marketing Database
You need a database so your automation software can find the information it needs to send your marketing e-mails based on the criteria you specify. Automating your e-mail marketing saves you time in the [more…]
Managing Bounced and Blocked E-Mail Marketing Messages
Sometimes, your marketing e-mail is simply returned to the sender by either the e-mail server or the software application. Bounced and blocked are applied to returned e-mail somewhat interchangeably, but [more…]
How to Export Your Outlook Contact List into Twitter
You want to gather the people you initially know in order to build Twitter followers for your marketing campaign. The best and easiest way to find people to follow is to start with the people you already [more…]
Uploading Contacts to Twitter from Gmail, Yahoo!, or AOL
The best way to begin marketing on Twitter is to start with people you already know. So it make sense to export the contacts in your e-mail address books. After you export your contacts to a .csv file [more…]
How to Use Twitter for Viral Marketing
Twitter is a great format for enacting a viral marketing campaign, which is all about spreading your message from person to person to person. A few examples of successful online and offline viral marketing [more…]
Driving Twitter Traffic to Your Website or Blog
One way to use Twitter in your marketing venture is to use it to send people to your website or blog. To formulate a plan to drive Twitter followers to your site or blog you must recognize that blogs and [more…]
How to Automate Blog Posts with HootSuite
If you are using Twitter as a marketing tool that points followers to your Blog, HootSuite lets you alert your followers automatically when you update your blog. This is a real timesaver for Twitter marketers [more…]
