Marketing Online

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How to Find Industry Leaders and Competitors on Twitter

If you are marketing on Twitter you need to learn how to find industry leaders and competitors in your area. Leaders write the articles in the trade journals, get invited to give keynote speeches and presentations [more…]

How to Stay Off E-Mail Marketing Blacklists

Getting added to an e-mail blacklist can really wreck your e-mail marketing strategy. Having your business’s IP address reported as a possible spammer is [more…]

How to Get Removed from an E-Mail Blacklist

As a legitimate e-mail marketer, you may do all the right things to avoid being put on a blacklist, yet find your e-mails blocked from time to time. Sometimes, you make an innocent mistake, or your security [more…]

How to Fit E-Mail into Your Marketing Strategy

Including e-mail in your marketing mix isn’t as simple as transferring more traditional message formats into electronic formats or abandoning more expensive media in favor of e-mail delivery. You need [more…]

How to Brand Your Marketing Message across All Media

In marketing, you’re likely to employ several tools, messages, and types of media — including e-mail — over long periods of time. Keeping the design elements and personality of your messages similar or [more…]

How to Create Navigation Links in Your E-Mail Marketing Messages

Including navigation links in your e-mail marketing messages can save your audience time and direct them to exactly where you want them to be. Create links as a table of contents or to take your audience [more…]

Using Basic Marketing Principles with E-Mail Marketing

As an e-mail marketer, your job is to convince consumers to part with their money to obtain your products or services. Your persuasive technique probably involves communicating one of two basic messages [more…]

Lowering Customer-Acquisition Costs with E-Mail Marketing

With e-mail marketing, you can lower your acquisition cost — the amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase. Figuring acquisition [more…]

How to Minimize Spam Complaints to Your E-Mail Marketing

Spam, also known as unsolicited commercial e-mail, is the bane of legitimate e-mail marketers like you. If recipients perceive your mailings as annoying spam, they can easily report you to anti-spam agencies [more…]

Making Sure that Your E-Mail Marketing Complies with Spam Laws

The CAN-SPAM Act of 2003 makes certain e-mail marketing practices illegal and gives legal definitions to many best practices. Using these best practices is one way to reduce spam complaints and ensure [more…]

How to Collect Your E-Mail Marketing Addresses Legally

The CAN-SPAM Act includes regulations on how e-mail marketers, such as yourself, can collect e-mail addresses. The act also mandates that you receive permission from your e-mail list subscribers before [more…]

Timing Your E-Mail Marketing Messages

Timing is everything in your e-mail marketing strategy. Send messages too frequently and your customers may perceive them as spam; send messages too infrequently and you drop out of your customers’ consciousness [more…]

Determining How Many Marketing E-Mails to Send

Deciding how many e-mail marketing messages to send requires a fine balance: Send too many e-mail messages, and you overwhelm your audience with sheer numbers; Send too few, and you can overwhelm your [more…]

Choosing the Right Length for Your E-Mail Marketing Messages

Generally shorter e-mail marketing messages are more effective than long ones. A customer who wants to get lengthy e-mail messages is the exception rather than the rule. As a general rule, the longer the [more…]

Setting Objectives for Your E-Mail Marketing Strategy

No doubt, the number-one objective of your e-mail marketing strategy is to make money — probably the number-one objective of your business. Making money and saving time are two broad-based objectives for [more…]

Organizing E-Mail Marketing Content to Match Your Objectives

While you develop e-mail marketing content, consider how your audience will perceive your intentions. E-mail messages make more sense to your prospects and customers when the content you create and deliver [more…]

How to Collect Contacts for Your E-Mail Marketing List

The quality of your e-mail marketing list depends greatly on where and how you collect the information. The best way to ensure that you collect quality information is to obtain information and permission [more…]

Collecting Information on Your E-Mail Marketing Contacts

When it comes to your e-mail marketing contacts, the only information you absolutely must collect are an e-mail address and permission to send your e-mails. However, even as you acquire basic information [more…]

Using Incentives to Turn E-Mail Marketing Contacts into Subscribers

Your e-mail marketing contact list is an asset — hopefully containing e-mail addresses belonging to loyal customers who spend money as well as referral sources who love to tell others about you. Offering [more…]

Permission Levels for E-Mail Marketing Contacts

Collecting e-mail addresses and contact information without asking for permission to send marketing e-mail can cause prospective subscribers to hesitate — or worse, view you as a spammer who abuses their [more…]

Using a List Broker to Build Your E-Mail Marketing Contacts List

A list broker is a marketing company that collects and sells contact information for e-mail marketing purposes. If you decide to build a list with the help of a list broker, be aware of the significant [more…]

Making Sure Your Offers Are Valuable to Your E-Mail Marketing Customers

When people subscribe to your e-mail marketing list, they share their information with the expectation of receiving something valuable. Consumers aren’t likely to value multiple e-mails with irrelevant [more…]

Combining Multiple Calls to Action in Your Marketing E-Mail

Your e-mail marketing list probably consists of prospects and customers at different stages of the buying cycle with slightly different interests, so a portion of your audience will never be ready to immediately [more…]

Giving Your E-Mail Marketing Content Inherent Value

Over long periods of time, marketing e-mails that contain a variety of valuable information are generally more effective than a string of similar e-mails that contain only offers. Even when your offers [more…]

Choosing the Right Format for Your E-Mail Marketing Message

As you compose your marketing e-mails, remember that the format of your e-mail visually communicates the main idea of its content before your audience even begins to read it. Consumers expect the format [more…]

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