Find Your Loyal Customers on Location-based Marketing Services
Finding out about your most loyal checkers-in should tell you a little something about what type of location-based service (LBS) customers your business is attracting. These are people who are vying to [more…]
Reward People Who Check-in at Your Location
Getting your customers to check in at your venue is at the heart of location-based marketing. There has to be something in it for them. Here are some tactics to reward people for checking in: [more…]
Paid versus Nonpaid Offers in Location-based Marketing
There are several ways that you can reward your customers for checking-in at your business on a location-based service (LBS). Some involve items of monetary value, but sometimes, your most valuable offers [more…]
Take Control of Your Location-based Content on Google
Location-based services are often associated with the check-in, but people search for places through search engines and map applications too. Google is the most-often-used search engine, so it’s important [more…]
Metrics Available on Google Places for Location-based Campaigns
When you take control of your location-based content by claiming your business on Google Places, you will get a Google Analytics–style dashboard that shows how much activity you’re getting on your page [more…]
Enhance Location-based Google Results for Your Business
After you have claimed your business on Google Places and updated all of your location-based content there, you may wish to consider the possibilities of Google AdWords Express. Google AdWords Express [more…]
Location-based Marketing with Twitter Places
Twitter has a feature called Places that allows you to geotag a tweet with your current location. Twitter grabs your location and appends it to your tweets. You can then analyze tweets by geography. [more…]
Use Bing Local in Your Location-based Marketing Campaign
Bing, Microsoft’s search engine, has its own location-based business directory called Bing Local. Bing Business Portalallows you to do things like tailor or correct the information about your business [more…]
GPS Driven Advertising in Your Location-based Marketing Campaign
Some mobile advertising networks are digital advertising platforms for mobile. They allow you to buy placements on mobile web-sites. When you buy placements, you get to put your ad in that spot for a given [more…]
What to Monitor Across Your Location-based Marketing Program
In order to know if your location-based marketing campaigns have been successful, you must measure the impact. The first step to measurement is monitoring: [more…]
Promote Your Location-based Marketing Campaign
There are three types of media that you can use to spread the word about your location-based (LBS) campaign — paid, earned, and owned. These include advertising [more…]
Leverage Paid Media to Promote Your Location-based Campaign
There are three types of media that you can use to spread the word about your location-based marketing campaign — paid, earned, and owned. Paid media has pros and cons, and a few companies that have leveraged [more…]
Earn Media with Your Location-based Marketing Campaign
In location-based marketing, earned media is a two-way street. It is one of the primary objectives of any social media campaign, but deserves to be promoted in its own right with traditional public relations [more…]
NJ Nets Use Billboard to Drive Location-based Marketing
You may not have the budget to promote your location-based service (LBS) campaign on the side of an NYC building, but this glitzy campaign by the New Jersey Nets is an example of using paid media to promote [more…]
Use Owned Media to Build Customer Relationships
Owned media are the channels you control: your web-site, mobile sites, blogs, Twitter, Facebook, LinkedIn, YouTube, and location-based service (LBS) pages like foursquare, Gowalla, and Yelp. It’s the place [more…]
Cross-promote between Facebook, Twitter, and Your LBSs
Encourage your customers to cross-post their check-ins from a location-based service (LBS), such as foursquare, to Facebook and Twitter. And be sure you link from your LBSs to your web-site, Facebook and [more…]
Integrate Your Website and Blog into Location-based Campaigns
Social media and location-based marketing gain momentum from cross-promotion with more traditional online marketing like your website and blog. Yes, believe it or not, having a website and a blog are now [more…]
Leverage Yelp Reviews in Your Location-based Marketing Campaign
Location-based services are often associated with the check-in, but people search for places using niche applications too. Yelp is such an application. It is an enormous social network dedicated to helping [more…]
Use a Net Promoter Score to Measure Check-in Effectiveness
The Net Promoter Score (NPS) is used to measure customer loyalty. The principle can be adapted to measure the value of a location-based check-in.
It stands to reason that if you have a high customer satisfaction [more…]
Tie Location-based Check-ins to Sales
If one of the goals of your location-based marketing program is an increase in sales (whose isn’t), then you must determine a way to tie the check-in to sales. [more…]
AT&T Pilots Location-based Marketing with SCVNGR
AT&T launched a regional pilot across 50 stores in the Midwest that leveraged location-based service (LBS) provider SCVNGR’s rewards platform to engage customers in-store by asking them to perform a variety [more…]
Choose a Third-Party Location-based Marketing Dashboard
While each location-based service (LBS) offers a dashboard as part of their service, each is different. They don’t aggregate data from other LBSs and there isn’t much you can do to change what the dashboards [more…]
Location-based Services (LBS) Focused on Capturing Consumer Intention
Several location-based services focus on where the user is going to be instead of checking-in to where the user already is. In other words, your potential customers announce their intentions to go somewhere [more…]
GetGlue: Location-based Marketing without a Location-based Product
Instead of checking into physical locations, GetGlue allows check-ins to books, music, movies, television shows, video games, wine, celebrity gossip, and discussion topics including religion, politics, [more…]
Direct Customers to Your Product Using Glympse
Glympse is a niche player in the location-based marketing space with a unique offering. With Glympse, you can send an e-mail or text message with a link to your specific location. The recipient [more…]
