Address Customers’ Privacy Concerns with Location-based Marketing
One of the biggest obstacles preventing location-based services from really catching fire is privacy. To address the privacy protection concerns of potential customers, you need a few rules. [more…]
Create Your Venue on Gowalla
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Create Your Venue on Yelp
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Create Your Venue on Facebook Pages
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Integrate Your Location-based Marketing into Your CRM System
With the advent of location-based services (LBS), both customer purchases at your business (CRM) and customer activities outside your business (social networking) can now be captured. The result can be [more…]
Measure Your Location-based Marketing Campaign
When you begin to plan a location-based marketing campaign or test, take the time to set up a measurement plan. It’s a good idea to start thinking about the goals of your campaign at the beginning so that [more…]
OptimizeYour Location-based Marketing Campaign
Optimizing your location-based marketing campaign shouldn’t be rocket science. One key to improvement is isolating what’s working and what’s not. If you change too many variables too quickly, you can impact [more…]
Communicate Inside the Company about New Media Offers
The place where most companies have failed with their location-based marketing efforts has been in the institutionalization of the campaign. That’s a fancy way of saying that nobody told the staff about [more…]
Align Internal Systems to Facilitate Location-based Marketing
To align your internal systems to facilitate an LBS program or campaign, get someone from IT involved. Even if you can get started without the help of IT, it is important to let the IT department know [more…]
Claim Your Venue on Yelp
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Claim Your Venue on foursquare
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Location-based Marketing without a Physical Location
You may not have physical venues to claim within a location-based service (LBS), but still want a place in the location-based market space. A great way to do that is to create a brand page on foursquare [more…]
Claim Your Venue on Gowalla
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Claim Your Venue on Facebook Places
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Claim Your Venue on Google Places
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Create Your Venue on foursquare
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Components of Successful Location-based Marketing Offers
Offers are the lifeblood of any successful location-based marketing campaign. Understanding how they work and the behaviors they drive is critical to engaging your customers. [more…]
Define Your Location-based Marketing Test-and-Learn Strategy
Depending on the industry and size of your business, some location-based offers will work better than others. Test-and-learn is the best innovation strategy. You use your initial campaign to set benchmarks [more…]
Evaluate the ROI of a Location-based Marketing Offer
The most important thing about any marketing campaign is that you get a return on your investment (ROI). In the world of location-based marketing and social media some of the benefits can be less tangible [more…]
Enhance Loyalty Marketing with Location-based Services
How do you incorporate social media into a loyalty program? You can encourage you loyalty customers to use location-based service (LBS), your LBS customers to be more loyal, make check-ins easier, combine [more…]
Collect Location-based Customer Information for Your Loyalty Program
Check-in data from your location-based services (LBS) gives you a very good picture of where people go, but you can get so much more data when you combine check-ins with a loyalty program. [more…]
Use Structured Data from Your Location-based Loyalty Program
The kinds of data that you can find about your customers through a location-based loyalty program include streams of consciousness data, loyalty (frequency, place or brand) data, and purchase data. [more…]
Adapt Your Loyalty Marketing to the Mobile Market
Smart phones and other mobile technologies are changing the loyalty market. Fortunately, the change allows you to get more information about your customers. The days of paper punch cards and bar-coded [more…]
Tasti D-Lite: Leader in Social Loyalty
Tasti D-Lite was an early leader in the location-based marketing and social loyalty space. TreatCard holders earn points on purchases. By registering a card online at MyTasti.com, a customer can link a [more…]
Craft Location-based Offers that Motivate Customers
Before you can craft an offer to make available through a location-based service (LBS), define the target market. Are you targeting your typical customer? Or trying to cultivate a new market? Once you [more…]
